Month: May 2018

Hasbro Announces Toy Recycling Program, Offers Free Recycling for Well-Loved Toys and Games

Stuart Mitchell

Hasbro, Inc. announced today that it is launching a new, industry-leading, toy and game recycling pilot program with TerraCycle, a global leader in product recycling. During the pilot program, consumers can collect and send their well-loved Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses. In 2018, Hasbro is piloting the program in the contiguous U.S. “We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns…

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UK firms set to create 300 jobs for victims of modern slavery

Stuart Mitchell

Some of the UK’s leading businesses, led by the Co-op, are set to create up to 300 jobs for the victims of modern slavery by 2020. Up to 20 large firms, from various sectors of the economy, are on the verge of signing up to an innovative employment programme called Bright Future, devised by the Co-op, in conjunction with City Hearts, to provide work for people rescued from enslavement. The companies joining the scheme will work hand in hand with a network of local charities in order to put survivors…

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Substantiation 101

Stuart Mitchell

The ASA has released some information on their decision making process on their website here, the advice is copied below; Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long a company has been trading, to their prices, to the validity of the efficacy claims they make for their products. Regardless of the…

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Ogilvy & Greenpeace Launch new plastics campaign

Stuart Mitchell

A new campaign launched today by Ogilvy UK and Greenpeace presents a stark vision of our future ocean if action is not taken to stem the tide of throwaway plastic pollution. It urges supermarkets to lead on reducing the amount of plastic packaging they produce, and features the voices of children who think ‘there should be millions of fish and zero per cent of plastic’ in the ocean. The impactful film, created for Greenpeace by advertising and marketing agency Ogilvy, comes off the back of a Greenpeace petition calling on…

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Costa Coffee announces commitment to recycle half a billion takeaway cups a year

Stuart Mitchell

Costa Coffee has today announced it will become the first ever coffee chain in the UK to commit to recycling the same volume of cups it puts onto the market in a bid to tackle the challenge of coffee cup recycling and to stop them ending up in landfill. The UK’s favourite coffee shop will recycle up to 500 million coffee cups a year by 2020, the equivalent of its entire yearly sales of takeaway cups and a fifth of the 2.5 billion takeaway coffee cups consumed as a nation…

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