Month: June 2018

New book explains how to give up plastic, run a beach clean-up and campaign for change

Stuart Mitchell

A new book by Greenpeace oceans campaigner Will McCallum, published today, gives an insight into how ocean plastic pollution became one of the most high-profile environmental issues of the decade. It offers practical advice on how to use less plastic from the bathroom, to the kitchen to the workplace. How to Give Up Plastic details the short history of campaigning to end ocean plastic pollution, explains why plastic is so problematic, and shares inspirational stories from people around the world. It offers tips for how individual people can make a…

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BT helps customers cut carbon emissions by 11.3 million tonnes

Stuart Mitchell

BT’s annual Delivering our Purpose report, says its products helped customers cut their carbon emissions by 11.3 million tonnes. Revenue from these products totalled £5.3bn, representing 22 per cent of its total revenue last year. This figure, up from 10 million last year, highlights how BT is using and developing communications technology to help its customers cut carbon emissions. The amount of carbon saved equates to the emissions of nearly 3 million households. By 2020, BT also wants to help its customers cut their carbon by three times their own…

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Hilton Commits to Cutting Environmental Footprint in Half and Doubling Social Impact Investment

Stuart Mitchell

Hilton has announced it will cut its environmental footprint in half and double its social impact investment by 2030. With this commitment, Hilton will become the first major hotel company to institute science-based targets to reduce carbon emissions and send zero soap to landfill. The company will also double the amount it spends with local and minority-owned suppliers, and double its investment in programs to help women and youth around the world. These goals are part of Hilton’s Travel with Purpose corporate responsibility strategy to further the United Nation’s 2030…

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‘Humans still needed’ – research project reveals impact of artificial intelligence on public relations

Stuart Mitchell

The CIPR‘s Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years. The pioneering research (PDF) – led by Jean Valin Hon FCIPR – is the first comprehensive assessment of the impact of AI on public relations skills. Conversation around this topic is typically polarised between denial and techno-panic. Benchmarking against Global Alliance Global Body of Knowledge (GBOK) framework The discussion paper uses a simplified version of the GBOK framework,…

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The ‘Dublin Conversation’ launches 100 days of discussion to create better thinking and doing

Stuart Mitchell

Can you pour cold water on profound new thinking that could transform PR, Comms, and Advertising? A new grassroots campaign, the ‘Dublin Conversation’, is planning what could be the biggest-ever shake-up in new thinking and doing, to enable public relations and advertising to be fitter for purpose, seize new opportunities, and address wider issues of growing distrust, division, and ‘fake news. The Dublin Conversation is running an intellectual version of the ‘Ice Bucket Challenge’, inviting anyone around the world with an interest in the future of communications to pour cold…

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