Month: June 2018

Ovation Introduces Nationwide PSA Campaign As Part Of Its “Arts Across The Heartland” Initiative

Stuart Mitchell

As part of its “Arts Across the Heartland” initiative, Ovation, America’s only arts network, has completed a series of public service announcements (PSAs) in support of arts organizations and cultural institutions across the country. The PSAs, which were produced by Ovation in partnership with local cultural institutions and arts organizations, will air on Ovation TV and Stand For The Arts, Ovation’s arts advocacy platform. Stand For The Arts was established to raise awareness, protect access and encourage action on behalf of the arts. “Arts Across the Heartland” was conceived by…

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RealHer Cosmetics Launches Campaign Celebrating LGBT Pride Month

Stuart Mitchell

RealHer Cosmetics, is launching their first mascara and liquid eyeliner. Keeping with the brand’s theme, they have named both products with positive affirmations to empower your day. The brand, who previously donated 20% of every purchase to AAUW, will partner with the LGBT Center of Orange County during the month of June. In support of LGBT Pride Month, 20% of all mascara and eyeliner proceeds purchased on their website will be donated. Eye Am OUTstanding – Longwear, waterproof, and smudge-proof liquid eyeliner. This formula is vegan, certified cruelty-free and paraben…

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‘Do We Care?’ Billboards Urge Empathy, Action on Homelessness

Stuart Mitchell

Advocates and officials with ‘Healthy Housing Foundation by AHF,’ a new program spearheaded by AHF to address the housing crisis by providing faster access to housing with a focus on addressing the needs of low-income individuals and those unsheltered or homeless, have launched a new public awareness and billboard campaign in Los Angeles intended to encourage civic leaders and the community to act more swiftly and decisively on the homeless crisis. The campaign launched in the last week of May with at least 15 billboards posted throughout Greater Los Angeles. The billboard campaign, simply headlined,…

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New standard on broadband speed claims in ads comes into force

Stuart Mitchell

The ASA/CAP will begin to enforce the new, tougher standard on how broadband speed claims can be presented in ads. The new standard requires that numerical speed claims in broadband ads – across all media including online and social media – should be based on the download speed available to at least 50% of customers at peak time (8pm-10pm) and described in ads as “average”. The new standard will help consumers better understand what’s on offer when deciding to switch providers. Consumers also need to be aware that there are a…

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Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

Stuart Mitchell

Portugal’s Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men’s health. Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley,…

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