Month: June 2018

TransAkron Raises Awareness and Shares Stories of Akron Transgender Community

Stuart Mitchell

The Gay Community Endowment Fund (GCEF) of Akron Community Foundation has unveiled a new photojournalism series aimed at fighting stereotypes, increasing inclusion for the transgender community, and celebrating Pride Month. Created by award-winning photographer Shane Wynn and writer H.L. Comeriato, the TransAkron series shines a light on trans, nonbinary and gender-nonconforming people in Akron, Ohio. The project captures the lived realities of these individuals and tells the stories of their journeys while adding a data-driven narrative about the transgender community nationwide. The photos and stories can be viewed online at…

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REI and National Forest Foundation Team Up Again in 2018 to Restore Trails and Connect Youth to National Forests

Stuart Mitchell

The National Forest Foundation (NFF) and REI are joining forces again in 2018 to improve National Forests across America. In 2017, REI supported $1 million worth of work on America’s National Forests and Grasslands — from the Tongass National Forest in Alaska to Midewin National Tallgrass Prairie near Chicago. REI’s support generated significant positive benefits for our National Forests, including: More than 66 miles of trail restoration and maintenance, More than 660 volunteers engaged on projects, More than 16,627 volunteer hours dedicated to projects, 17 campsites maintained or improved, More…

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Subaru And The Leukemia & Lymphoma Society (LLS) Continue Partnership To Send Hope, Love And Warm Blankets To Cancer Patients

Stuart Mitchell

Everyone loves a three-peat, especially when the winning combination helps provide care and support to people fighting cancer. For the third consecutive year, Subaru of America, Inc. and The Leukemia & Lymphoma Society (LLS) will spread love, hope and warmth to cancer patients and their families in communities across the country. Over the past two years, Subaru Loves to Care, the health-focused initiative of the Subaru Love Promise philanthropic platform, has allowed LLS and Subaru to deliver blankets, messages of hope and arts and crafts kits to 70,000 patients in…

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Avoiding own goals and red cards – advertising around the World Cup

Stuart Mitchell

The ASA have posted rules on their site to deal with advertising around the World Cup, we have reproduced this below but please havea look at the ASA site for more info on other articles and stories. This summer’s World Cup provides a wealth of opportunities for advertisers looking to score with their campaigns but you need to be mindful of potential pitfalls when using a high profile international tournament as inspiration. With that in mind, here’s some advice on a few key themes that tend to crop up around…

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Easily-digested tips to avoid regulatory rumblings

Stuart Mitchell

The CAP have released new advice on treatments designed to aid digestive problems, the advice appears on their site and is reproduced below, please have a look at their site for more: Sometimes it’s not enough to follow your gut. When advertising treatments to aid digestive problems, advertisers should take care that the types of claims they are making are suitable for the product or service in question, and that they have adequate evidence to support efficacy claims.  In honour of World Digestive Health Day, we’ve put together some top…

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