Month: July 2018

New “Chat Stories” Experience from the Ad Council Draws Teens in with Interactive Underage Drinking & Driving Prevention Message

Stuart Mitchell

The Ad Council has released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online, the “Ultimate Party Foul” chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving. The “Ultimate Party Foul” experience is hosted on Facebook Messenger and supported with donated media from Facebook. “Facebook recently announced there is a user base of over 1.3 billion users…

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Build-A-Bear® Kicks Off 2018 Partnership With Canine Companions For Independence® & Fundraising Campaign To Provide Service Dogs To Kids In Need

Stuart Mitchell

Building on an initial $300,000 donation late last year to Canine Companions for Independence in honor of the retailer’s 20th Birthday in 2017, Build-A-Bear® today announced a fundraising campaign to help provide even more Canine Companions® service dogs to children with disabilities. For every Promise Pets™ furry friend made in U.S. Build-A-Bear Workshop® stores or at buildabear.com June 28 through August 8, Build-A-Bear will donate $1 (up to $50,000) to Canine Companions to provide assistance dogs to kids as they graduate the organization’s professional training program. “At Build-A-Bear Workshop, we…

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Women Who Tech Returns to Europe to Fund Women Entrepreneurs With Its 2018 Women Startup Challenge

Stuart Mitchell

 Women Who Tech, a U.S. based nonprofit that advocates for women in the technology and startup industry today announced the return of the Women Startup Challenge Europe, which will connect women technology innovators from cities across Europe to compete for $50,000 in cash grants. The Startup Challenge, co-hosted by the Office of Paris Mayor Anne Hidalgo, will feature 10 finalists pitching their ventures before a panel of investors and tech industry executives on October 25, 2018 at Paris City Hall, Hôtel de Ville. Applications for Women Startup Challenge Europe are open…

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The newly founded SCPA (Solar Consumer Protection Agency) in partnership with affiliate solar companies has announced the initiation of a new national campaign called Fight Fake Solar

Stuart Mitchell

The SCPA have launched their new Fight Fake Solar campaign, the campaign is designed to expose deceptions within the solar industry nationwide, as there has been an influx of homeowners throughout the country that have felt deceived after going solar. These homeowners state that what they were led to believe by sales representatives and companies regarding their new solar systems actually turned out to be false. The Solar Consumer Protection Agency (SCPA) is looking to bring forth major improvements and set standards that all companies need to meet and follow…

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Village Enterprise Promotes Campaign to End Poverty in Times Square

Stuart Mitchell

Ending extreme poverty by 2030 is the #1 Sustainable Development Goal of the United Nations, but the pace of poverty eradication must be stepped up to accomplish this ambitious goal. Village Enterprise, a pioneer in the field of microenterprise development in rural Africa, has launched the #start2end campaign to drive awareness about the role that small businesses can play in creating sustainable incomes and savings for the world’s poorest people. Now through September 30, 2018, this message is being promoted through a video billboard advertisement in New York City’s Times…

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