Month: August 2018

Picture perfect? Advertising and body image

Stuart Mitchell

The ASA have released a piece on their website about Advertising and body image, this is shown below but is well worth a read, as is other things on their site: With summer showing no signs of stopping, marketers are more likely to encourage consumers to think about holidays and the summer months. This usually means more ads for swimwear, holidays and weight loss products where the focus is usually on a model’s body and physique – and an increase in complaints to the ASA about body image issues.  That…

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Cancer Survivor And Illusionist Jim Munroe Partners With Be The Match® To Make Cancer Disappear

Stuart Mitchell

Jim Munroe, famed magician and leukemia survivor, has partnered with Be The Match®—the organization that found his blood stem cell match and helped save his life—to Make Cancer Disappear. Make Cancer Disappear is an expansive, social media-driven fundraising and awareness movement that will launch September 2018 in conjunction with National Blood Cancer Awareness Month. The goals of the campaign are to raise $250,000 for Be The Match and to encourage 15,000 people to join the Be The Match Registry®. Featuring celebrities and magicians from all over the world, the effort…

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The American Legion launches We Believe public service campaign

Stuart Mitchell

As The American Legion prepares to observe its 100th anniversary in 2018 and 2019, the organization is kicking off a new public service campaign that highlights the steadfast values that serve as a foundation for the organization — patriotism, a strong national security, support for all veterans and a strong desire to turn today’s youth into tomorrow’s leaders. The We Believe public service announcements (PSAs) use historic and current imagery to highlight Legionnaires in action and show the impact of hundreds of American Legion programs and activities that strengthen the…

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Tenth Annual Food From The Bar Los Angeles Campaign Provides More Than 2 Million Meals For Hungry Children

Stuart Mitchell

The Los Angeles legal community raised more than $500,000 for the Los Angeles Regional Food Bank this year during the 10th Annual Food From The Bar Campaign. The Food Bank will use these funds to provide more than 2 million meals for children in Los Angeles County this summer. The campaign has raised more than $4 million since it began in Los Angeles in 2009.  This year’s campaign ran from May 1 through June 2. “We are extremely grateful all the firms and organizations that participated this year in the…

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Retailers Partner with Boys & Girls Clubs of America to Help Kids and Teens Prepare for Back2School

Stuart Mitchell

Boys & Girls Clubs of America launched its 2018 Back2School cause campaign this week in partnership with more than a dozen retailers around the US. As millions of kids and teens return to school later this month and in August, the youth advocacy organization is working to ensure that all kids have the same opportunities to succeed in life. After-school programs at Boys & Girls Clubs support the learning kids do during the school day. They ensure kids and teens have the resources they need to achieve a great future…

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