Month: August 2018

WeTransfer celebrates female creativity in Iran

Stuart Mitchell

This week, WeTransfer launched projects spotlighting three innovative Iranian female creatives, offering distinct and nuanced perspectives on a country whose artistic legacy, political history, and gender dynamics are a hot button issue in global debate. These projects include: Sounds of Tehran: A 9-minute experimental documentary portraying the sounds and stories of Nesa Azadikhah, one of Tehran’s most in-demand female electronic musicians. A Tehran-based DJ, music producer, composer, sound artist, and musician, Azadikhah also owns the label Deep House Tehran. The documentary is commissioned by WeTransfer and created by production company…

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Nearly One-Third of Respondents Believe the Advertising Industry Does Not Welcome Diversity, According to BBH NY Beautiful Minds Survey

Stuart Mitchell

A survey of aspiring advertising planners and strategists finds that about a third (31 percent) believe the industry does not welcome diversity. Moreover, when asked if they think advertising is more, equally or less welcoming than other industries, a large portion of respondents thought advertising was only on par with others (44 percent more welcoming, 42 percent equal and 13 percent less). The survey was fielded to the 50 participants of the Griffin Farley’s Search for Beautiful Minds event, held annually by BBH NY to identify the best aspiring strategic…

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VML and NAWT Hijack the Biggest Social Craze of the Year to Deliver a Powerful Message about Dog Abandonment

Stuart Mitchell

The #WhatTheFluffChallenge is the latest viral video challenge to take the internet by storm. In the challenge, dog owners around the world are posting videos of themselves disappearing behind a blanket, leaving their dogs to desperately search for them — only to return seconds later. But what if they never returned? Unfortunately, this is the case for tens of thousands of dogs who have been heartlessly abandoned by their owners right here in the UK. VML saw this as an opportunity to get the world talking about this harrowing yet…

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Pollen Helps Define Future Women In Latest Digital Platform Project

Stuart Mitchell

Giving women a new platform to connect  as part of a movement  that goes beyond gender stereotypes, Sydney agency  Pollen has led the design and development of Nine’s new women’s platform, Future Women — a space committed to the success, advancement and support of women. Conceived  in collaboration with Nine’s digital content director and founder of Future Women (FW), media  maverick Helen McCabe  (ex-editor in chief of Australian Women’s Weekly), Pollen worked closely with the FW team to define and design a platform that would facilitate its ambition. Understanding the…

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ASA – Don’t just ‘wing’ it – Pricing and availability in travel marketing

Stuart Mitchell

The ASA have put out a post detailing their thoughts on the advertising used in Travel Marketing etc, it is a great read and avalable on their site, I have copied below please check out their site: With summer well underway, marketers are reminded to ensure their ads for travel products and packages stay on the right flight path and stick to the ad rules.  So pack your bags and get ready for a whistle-stop tour of what to do and what to avoid when marketing flights, accommodation and other…

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