Month: September 2018

Healthy Starts at Home: New Campaign Offers Millennial and Family-Focused Tips and Tools to Create and Maintain a Safe and Healthy Home

Stuart Mitchell

Getting and staying healthy starts with a healthy home. That is the focus of a new campaign from the Alliance for Consumer Education (ACE)—Healthy Starts at Home. Through October 2018 on www.HealthyStartsatHome.org, ACE will release creative tip sheets and tools that offer room-by-room guidance on how to maintain a healthy home, and the smartest ways to use, store, and dispose of common household products. “People use products to care for their homes every day. Despite this, many are unsure of how to use them properly to clean and to keep…

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Born Free USA Presents “A Celebration of Wildlife” Fundraising Event for U.S. Wildlife Conservation Efforts

Stuart Mitchell

Born Free USA, a global leader in animal welfare and wildlife conservation, is hosting a major fundraising event, “A Celebration of Wildlife,” on Thursday, September 27, from 6:30 – 9:00 PM at Joao – West Hollywood Bar at The Jeremy. The event will raise money to support Born Free USA’s Primate Sanctuary in south Texas, the largest primate sanctuary in the United States, and the organization’s ongoing campaigns to protect wildlife from the illegal wildlife trade, trophy hunting, captivity, the fur industry, and trapping and to defend the Endangered Species…

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PetSmart and PetSmart Charities are Celebrating the Most Successful National Adoption Weekend Ever, Thanks in Part to Social Sharing and #PicMe

Stuart Mitchell

PetSmart®, PetSmart Charities and nearly 4,000 adoption partners are celebrating a record-breaking National Adoption Weekend that saw 32,159 pets find their forever homes. This tally is the most pets adopted during any National Adoption Weekend in the in-store adoption program’s 24-year history and it seems the power of social media may have played a part in the event’s landmark success. Prior to its Sept. National Adoption Weekend, PetSmart Charities launched a new social media campaign centered around the hashtag #PicMe. The hashtag was intended to encourage people to snap a…

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WomenHeart launches awareness campaign for Hispanic Heritage Month

Stuart Mitchell

WomenHeart: The National Coalition for Women with Heart Disease today launched its inaugural Hispanic Heritage Month campaign, made possible by Burlington Stores. With nearly 48 million women living with or at risk for heart disease—almost 1 in 3 Hispanic women—the campaign will raise heart health awareness among Latinas and will run from Sept. 15 – Oct. 15. “As a woman heart disease patient, I fully know the importance of receiving the type of support and services that WomenHeart offers to women living with or at risk of heart disease” said…

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Facebook Introduces the Ad Archive API

Stuart Mitchell

Facebook has announced it is creating an Ad Archive API, in a post on their website by Rob Leathern, Director of Product Management, this is to allow researchers and journalists a more effective way to analyse political adverts on the platform, the post is below: We’re making advertising more transparent to help prevent abuse on Facebook, especially during elections. Today we’re starting to roll out the Ad Archive API, so researchers and journalists can more easily analyze Facebook ads related to politics or issues of national importance. Beginning with a…

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