Tag: lions

New WARC Sustainability Hub in association with LIONS and the Advertising Association to champion best marketing practice worldwide

Stuart Mitchell

Reaching net zero, a target global climate scientists say the world must reach by 2050 to manage global warming and avoid a temperature rise above 1.5 degrees, is critical. In a report by the IPCC, António Guterres, the UN’s secretary-general, described the climate emergency as “code red for humanity”.  With this call to action, WARC, the global authority on marketing effectiveness, in partnership with LIONS, the home of creativity, and the UK’s Advertising Association, have joined forces to launch the WARC Sustainability Hub, a one-stop resource to help marketing practitioners…

Read More

B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn’s B2B Institute

Stuart Mitchell

WARC, LIONS, and LinkedIn’s B2B Institute, have published “The B2B Effectiveness Code,” one of the largest and most comprehensive studies ever carried out on the effectiveness of B2B marketing.  The research is part of an ongoing partnership between WARC, LIONS and LinkedIn’s marketing think tank – the B2B Institute – that is focused on galvanizing creativity in B2B brand-building and demonstrating the impact of powerful creative on long-term growth. The B2B Effectiveness Code outlines how B2B brands can create more effective marketing and spotlights the “Creative Commitment” principle: the combination of…

Read More

Born Free Launches Campaign To Protect Lions In Kenya

Stuart Mitchell

It’s no secret that lion populations are declining. In fact, in just the last century, the population across Africa has declined by nearly 97%, with many reports suggesting that wild lions would be extinct by 2020. Lions are already extinct in 26 African countries, but while the species may have survived that imminent deadline, with just 20,000 remaining, Born Free is urging the public to help turn these horrifying statistics around. If their decline continues at the same rate, lions could be extinct by 2031.  It’s not all doom and gloom…

Read More

Born Free USA Presents “A Celebration of Wildlife” Fundraising Event for U.S. Wildlife Conservation Efforts

Stuart Mitchell

Born Free USA, a global leader in animal welfare and wildlife conservation, is hosting a major fundraising event, “A Celebration of Wildlife,” on Thursday, September 27, from 6:30 – 9:00 PM at Joao – West Hollywood Bar at The Jeremy. The event will raise money to support Born Free USA’s Primate Sanctuary in south Texas, the largest primate sanctuary in the United States, and the organization’s ongoing campaigns to protect wildlife from the illegal wildlife trade, trophy hunting, captivity, the fur industry, and trapping and to defend the Endangered Species…

Read More