Day: 3 October 2018

The BURGER KING® Brand Launches a New Advertising Campaign Created Entirely by Artificial Intelligence

Stuart Mitchell

The BURGER KING® brand is testing a BETA version of a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like. By tapping into A.I. to create a new advertising campaign, the brand is developing an innovative business model called Project: AOR, moving from the traditional Agency of Record to an Agency of Robots. Artificial intelligence is having an increasingly relevant role in many industries, and creative advertising isn’t the exception. That’s why the BURGER KING® brand decided to use…

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Doctors Launch #BreakUpWithBacon Campaign in Washington D.C.

Stuart Mitchell

Hard-hitting bus shelter advertisements near D.C. hospitals will urge patients and others to #BreakUpWithBacon to prevent colon cancer. The ads warn “Bacon and other processed meats can cause colorectal cancer,” and “Bacon can bite you back!” The bus shelter ads, scheduled to start going up the week of Sept. 24, are sponsored by the Physicians Committee, a nonprofit with 12,000 doctor members. Numerous print, radio and TV ads are also appearing during September and early October. The colorectal cancer rate for African Americans in the District is nearly triple that…

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American Eagle Customers Design Rock the Vote T-Shirt Collection

Stuart Mitchell

American Eagle announces its continued partnership with Rock the Vote through the launch of a limited-edition t-shirt collection, featuring four customer designs. A nationwide contest asked customers to create an original artwork that inspires them to speak up and make their voice heard. Designs by Nicole Fleisher, Kahlia Shearer, Alessandra Angiello and Hayley Fitzsimmons were chosen to be to be sold online at www.ae.com and in 262 American Eagle stores across the country beginning September 28. One hundred percent of sales will support Rock the Vote’s nonpartisan mission to build…

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Survey: Nearly One-Third of Seniors Don’t Feel Socially Engaged

Stuart Mitchell

New findings from leading health and well-being company Humana Inc. show that nearly one-third (31 percent) of Americans aged 65 and older say they don’t feel socially engaged. However, a majority of respondents say it is important to establish social connections, including friendships (85 percent), companionships (61 percent) and romantic relationships (22 percent). These data underscore the importance of focusing on seniors’ ability to connect with others, given the pervasiveness of social isolation. To address this need, Humana also announced today a new series of programming and events to help…

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70% of UK Kids Feel Socially Excluded Because of their Dietary Requirements

Stuart Mitchell

As the number of British children with intolerances and food allergies continues to grow, with 5-8% of kids having a proven food allergy, new research reveals that 70% of kids feel socially excluded because of their dietary requirements. The study, carried out by Asda, also uncovered that over half (54%) of UK parents admit to not inviting kids with dietary requirements to after school get-togethers or parties because they’re nervous about feeding them the wrong thing and causing harm. As kids head back to school, food allergies and intolerances have…

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