Day: 7 October 2018

Free the Bid Launch Women Composer Database

Stuart Mitchell

Free The Bid is proud to officially announce that their BRAND NEW database of women composers for visual media is now LIVE on freethebid.com! Free The Bid founder, director Alma Har’el, announced the news of the launch on September 28th, onstage at the #SheIsEqual Summit presented by Global Citizen, P&G, and #SeeHer in New York. Free The Bid are incredibly thrilled to launch their database with profiles of 115 women composers from across the globe. These women are creating dynamic musical compositions within advertising, feature film, television, documentaries, animation, video…

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The Royal Air Force and Engine win C4’s Diversity in Advertising Award

Stuart Mitchell

Channel 4 has announced that the Royal Air Force and Engine have won the broadcaster’s £1 million Diversity in Advertising Award 2018. The brand has won £1 million worth of commercial airtime for a campaign which addresses the portrayal of women in advertising. The winning ad will air in February 2019. Four creative ideas were shortlisted for the final of Channel 4’s annual award which this year invited agencies to create a campaign challenging ingrained stereotypes and the objectification and sexualisation of women. The theme of the award comes in…

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Star-studded cast join forces to show cancer it’s payback time

Stuart Mitchell

Staring straight down the lens of the camera, they look their enemy in the eye. Of all the villains and baddies they’ve faced, this is the most terrible of them all. The enemy is cancer. A stellar line up of actors including Liam Neeson, Michelle Dockery, Jodie Comer, Lesley Manville, and O-T Fagbenle have joined forces with cancer patients and survivors to feature in a powerful film by Ridley Scott Associates. Marking the return of Stand Up To Cancer, a joint national fundraising campaign from Cancer Research UK and Channel…

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World’s First Emoji Powered Jukebox Created To Help Young People Talk About How They’re Feeling

Stuart Mitchell

Charity See Me Scotland have created the world’s first emoji powered jukebox to help young people in Scotland talk about how they’re feeling, after new research revealed only a quarter would tell someone if they were struggling to cope. The charity surveyed 1455 young people aged 12-26 on mental health. They found that only 26% of young people would tell someone if they were finding it difficult to cope, compared to 67% who would tell someone if they were feeling physically unwell. 62% also said they think that people are treated…

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Frankie Bridge and Marvin Humes launch the first ever #FeelSuper song in aid of Marie Curie

Stuart Mitchell

P&G and Superdrug’s #FeelSuper campaign returns with the support of ambassadors Frankie Bridge and Marvin Humes and the launch of the campaign’s first ever charity song helping to raise money for the UK’s leading terminal illness charity, Marie Curie. This uplifting new sound track to the #FeelSuper campaign, features vocals from nine Marie Curie Nurses and lyrics inspired by the experiences of musician Ben Buddy Slack, from The Swan Song Project, who helps patients at the Marie Curie hospice in Bradford write and record their own original songs. The song…

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