Tag: Free the bid

Free the Bid Launch Women Composer Database

Stuart Mitchell

Free The Bid is proud to officially announce that their BRAND NEW database of women composers for visual media is now LIVE on freethebid.com! Free The Bid founder, director Alma Har’el, announced the news of the launch on September 28th, onstage at the #SheIsEqual Summit presented by Global Citizen, P&G, and #SeeHer in New York. Free The Bid are incredibly thrilled to launch their database with profiles of 115 women composers from across the globe. These women are creating dynamic musical compositions within advertising, feature film, television, documentaries, animation, video…

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Free The Bid‘s future is looking bright – and colorful!

Stuart Mitchell

As part of their initiative’s continuing commitment to advocacy for women in roles across the production pipeline, we are thrilled to announce that we have added a database of profiles for women colorists, joining Free The Bid’s database of women directors, editors, and DOP collectives. Despite scientific evidence concluding that “women are better at distinguishing among subtle distinctions in color,” women colorists have previously not received their due within a male-dominated field – we’re hoping to change that. “Free the Bid was born in September of 2016, founded by director…

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Saatchi & Saatchi announce they are taking the pledge, and joining Free the Bid

Stuart Mitchell

Saatchi & Saatchi have announced that they are taking the Free the Bid pledge, an iniative designed to give women directors a voice in advertising. In the  year and a half since its launch, Free the Bid has become a vital part of a growing international dialogue about inequality in the Marketing Industry. Many Global networks including AMV BDDO, FCB, M&C Saatchi and McCann, and brands including Airbnb, Coca-Cola, ebay and HP have taken the pledge. Free the bid has launched in Australia, Brazil, South Africa, UK and USA, with…

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Cannes Lions and HP launch #MoreLikeMe to champion diverse creative talent

Stuart Mitchell

Cannes Lions and HP have introduced #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams.    The program will select 15 racially and ethnically diverse rising stars from the UK, US and Mexico to attend the 2018 Cannes Lions International Festival of Creativity for an immersive experience including mentoring, networking and curated programming. Following the Festival, participants will join a series of events…

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Serviceplan become first German agency group pledging to Free The Bid for Women Directors

Stuart Mitchell

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including last weekend’s global Women’s March, and exacerbated by the 2017 Harvey Weinstein scandal which led to Social media campaigns #MeToo and more recently the #TimesUp movement given a platform at the Golden Globe awards. There is no denying that issues…

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