Day: 8 December 2018

Curfew & Uppercut Spotlight Lifesaving Work Of Doctors Without Borders

Stuart Mitchell

Brooklyn-based production company Curfew directing duo Mark & Spencer teamed with creative post-production shop Uppercut editor Paul La Calandra to unveil “Across the Sea,” a new PSA about the work of Doctors Without Borders in crisis situations around the world. The powerful spot finds a young family enjoying a peaceful lakeside picnic. As the voiceover chimes, “Our medical teams choose to put their lives on hold,” the mother looks on as her daughter speeds down the pier and jumps into the water. As she is shown suspended in the water, the scene changes and the person who emerges…

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Greenpeace chooses Cookies&Partners for its global campaign to address big Corps against plastic pollution

Stuart Mitchell

With its new report, Greenpeace reveals how big food&beverage multinationals, with their single-use plastic products, are the real responsible for the huge environmental crisis due to plastic pollution, because they promote a lifestyle based on disposable consumption, without offering any alternative other than asking consumers to recycle. Recycling is though not enough. The report launched today by Greenpeace “A Crisis of Convenience: The corporations behind the plastics pollution pandemic”, shows, among other shocking data, that only 9% of globally produced plastic has been properly recycled, whilst the rest has been…

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Ad Council, Facebook and MTV Launch New IGTV Series Featuring Holland Roden (“Teen Wolf”) and Inspirational Female STEM Role Models

Stuart Mitchell

To coincide with the National STEM Day on November 8, the Ad Council’s She Can STEM campaign, Facebook and MTV announced a new IGTV series hosted by Holland Roden (“Teen Wolf”). The series will feature five inspirational female role models in science, technology, engineering and math (STEM). #wcwSTEM – a play on the popular social media hashtag #WCW (Woman Crush Wednesday) – will air on MTV’s IGTV channel beginning today and on Wednesdays throughout November and December. In a groundbreaking effort to encourage girls to pursue their interests in STEM, the…

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CleverTap Launches CleverTap4Good, Enabling Non-Profits to Execute More Effective Mobile Campaigns

Stuart Mitchell

CleverTap, the advanced mobile marketing solutions provider, today announced their philanthropy program: CleverTap4Good. CleverTap works with non-profits and social organizations around the world to help them engage and grow their network of supporters with the power of advanced behavioral analytics and mobile engagement. Using CleverTap’s advanced customer insights, social organizations can build a global community of loyal supporters by crafting compelling engagement campaigns based on demographics, user preferences, and social profiles. Today’s non-profits start thinking of marketing automation early on to reach potential donors/partners but often lack the resources to…

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Candace Cameron Bure Named 2018 Celebrity Ambassador for The Salvation Army’s Red Kettle Campaign

Stuart Mitchell

Entering its 128th Red Kettle season, The Salvation Army has enlisted actress, executive producer and New York Times best-selling author Candace Cameron Bure to inspire others to join the mission to combat hunger, homelessness and hopelessness. “What a lot of people don’t realize is that a majority of people who live in poverty look just like me and you,” said Commissioner David Hudson, national commander of The Salvation Army. “But they’re our neighbors, and they desperately need our help. We’re thrilled to have Candace join us in the Fight for…

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