Year: 2018

General Mills and the NFL launch annual Party with a Purpose® and Kick Hunger Challenge

Stuart Mitchell

The 27th annual Party with a Purpose® hosted by Taste of the NFL, a non-profit dedicated to hunger relief, this year will be brought to you by General Mills. The event, which will be held on the eve of Super Bowl LII on Saturday, Feb. 3, 2018 at Saint Paul RiverCentre, pairs renowned chefs from the 32 NFL cities with current, Hall of Fame, and alumni players from each of the NFL franchises as they serve over 45,000 tastings for 2,500 guests. “As a strong advocate for hunger relief, partnering…

Read More

Caring Smart Companion for Children with Cancer Wins 2018 CES ‘Tech for a Better World’ Award

Stuart Mitchell

Aflac, has unveiled a “smart” robotic companion for children who have cancers, called My Special Aflac Duck. The company unveiled the new high-tech invention at the 2018 Consumer Electronics Show (CES) in Las Vegas. The social robot has already been recognized as the winner of the prestigious Tech for a Better World Innovation Award at CES 2018. This caring companion reflects Aflac’s history as a pioneer in cancer insurance and the company’s belief that children need more than medicine to help cope with the disease. “For 22 years, Aflac, our…

Read More

INFINITI Launches the “INFINITI Coaches’ Charity Challenge” Campaign

Stuart Mitchell

INFINITI kicks off the most exciting season for college basketball with the “INFINITI Coaches’ Charity Challenge” and a new creative campaign that encourages fans to take a #timeout2vote for their favorite coaches and charities. The INFINITI Coaches’ Charity Challenge is a unique aspect of the brand’s partnership with the National Association of Basketball Coaches (NABC), the NCAA® and ESPN. At the start, 48 NCAA® Division I men’s basketball coaches compete for fan votes in a four-round contest that raises money for charities of the coaches’ choice. INFINITI, an official corporate…

Read More

GabiFresh x Swimsuits For All Launch Powerful New Campaign Featuring Philomena Kwao and Ericka Hart

Stuart Mitchell

Channeling her inner Beyoncé, style blogger and designer GabiFresh launches a bold new collection for Resort 2018 that embodies confidence and power. Her latest line with leading swimwear brand Swimsuits For All, owned by FULLBEAUTY Brands Inc. showcases the seasons campaign “Power of Survival.” Shot in the jungles of Belize, the campaign features GabiFresh, breast-cancer survivor Ericka Hart and model/activist Philomena Kwao whose stories of struggle and victory exemplify the power of survival. “This collection is inspired by powerful women and features bold designs, so I really wanted the imagery to reflect that.…

Read More

NZ Road Safety advertising campaign challenges the ‘right’ to speed

Stuart Mitchell

A new road safety advertising campaign is directly challenging speeding drivers to slow down and stop defending their perceived ‘right’ to speed. The joint NZ Transport Agency/Police campaign addresses the significant proportion of the driving population who still like to travel at speeds which are too fast for the conditions, on the open road and around town, posing a risk to themselves and to others who share the roads with them. “Every week, 11 people are seriously injured or killed in a speed-related crash on New Zealand roads, but a…

Read More