Month: January 2019

67 Percent of Communications and Marketing Executives See Positive Reputational Impact When CEOs Take a Stand on Societal Issues

Stuart Mitchell

Two-thirds of communications and marketing executives (67 percent) in the US, UK and China whose CEOs have spoken out on hotly debated current issues believe that CEO activism reaps reputational rewards. According to CEO Activism: Inside Comms and Marketing, a survey commissioned by global communications and marketing solutions firm Weber Shandwick with KRC Research, only seven percent of those whose CEOs have spoken out say the impact was negative. Seventy-two percent of those reporting a positive impact say the benefits were long-term. “As expectations grow for business leaders to speak…

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The Ad Council Kicks off “Project Yellow Light” Scholarship Competition to Prevent Texting & Driving

Stuart Mitchell

The Ad Council and Project Yellow Light announced the opening of the eighth annual Project Yellow Light scholarship competition. The contest invites high school and college students nationwide to create a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically texting and driving. Submissions are due March 1 (billboard) and April 1 (radio and video), and winners receive scholarship funding and the opportunity for national media exposure for their winning entries. This year, AT&T’s It Can Wait and Apparent Insurance are supporting the…

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NORD Issues New Rare Disease DayⓇ Rallying Cry: Show Your Stripes™!

Stuart Mitchell

The National Organization for Rare Disorders (NORD)Ⓡ, the leading independent nonprofit organization representing the 25-30 million Americans living with rare diseases, has announced a new campaign for Rare Disease Day centering on three simple words: Show Your Stripes, with a call to action for people to literally and figuratively “show their stripes” in support of rare diseases leading up to and on Rare Disease Day, which will be observed on February 28th this year. The zebra is the official symbol of rare diseases in the United States and is noted…

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ASA/CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post which talks called Six top tips to avoid misleading advertising.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top…

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Charities combine to combat veterans’ sight and hearing loss

Stuart Mitchell

Three of Scotland’s leading charities have combined forces to raise awareness among Scotland’s veterans of the need to act swiftly if they are having problems with their hearing or vision. Scotland’s Veterans Commissioner has welcomed the collaboration by Age Scotland, Action on Hearing Loss and Scottish War Blinded. The charities are calling for action to raise awareness among veterans of the risks of losing their sight or hearing, and have produced a Combating Sight and Hearing Loss guide advising where they can get help and support. Free copies of the…

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