Month: January 2019

The Truth Project Creates A Conversation Around Child Sexual Abuse

Stuart Mitchell

The Truth Project, part of the Independent Inquiry into Child Sexual Abuse, is encouraging victims and survivors of child sexual abuse to share their experiences with the Inquiry. A new film for the Truth Project, created by MullenLowe London, launched on Monday, January 14th. The film encourages victims and survivors to get in touch with the Truth Project and will raise awareness amongst the general public to create a conversation around child sexual abuse. It’s difficult to discuss child sexual abuse openly, but unless we talk about it, we will…

Read More

FCB Canada and Someplace Nice team up for a sober and evocative spot for Warrior Adventures Canada

Stuart Mitchell

Getting back to nature has long been considered a balm for stressed-out Canadians, but its restorative powers can be infinitely more beneficial for the thousands of military personnel and first responders struggling with post-traumatic stress disorder (PTSD). The healing power of nature is highlighted in a new campaign for Warrior Adventures Canada (WAC), a Canadian non-profit operated by active and retired military members thatuses week-long whitewater canoeing, back-country camping and rock-climbing excursions to help PTSD sufferers reclaim their life. The campaign is built around a spot developed by FCB Canada…

Read More

The North Face sponsors the first AMGA Women’s Rock Guide Course to help recruit more women into the profession of rock guiding.

Stuart Mitchell

Historically, professional rock guiding has been a male-dominated field – and it’s time to change that. The North Face and the American Mountain Guides Association (AMGA) announce the creation of the first Women’s Rock Guide Course – a professional rock guide training course specifically for female students and taught by women of the AMGA Instructor Team. The AMGA, the country’s premiere organization for training and educating professional rock, alpine and ski guides, states that currently only 8% of its 303 Certified Rock Guides are women. There are long-standing cultural stigmas that…

Read More

Harbin Beer and BBH China promote responsible drinking amongst Chinese youth in a new campaign

Stuart Mitchell

When you are young and are looking at a whole world of possibilities ahead of you, what’s it worth to keep your future? In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through a compelling idea focussed on the theme of “Smart Drinking. Don’t Drink&Drive”. AB InBev and Harbin beer hope to address the behaviour of 18-year-olds who are legally permitted to drink as well as drive through this CSR campaign. In a…

Read More

Project YouDoYou partners with Rebecca Minkoff, PopSugar

Stuart Mitchell

Project YouDoYou, Mindshare North America‘s and GroupM’s first-of-its-kind, teen empowerment initiative, fashion designer Rebecca Minkoff and global media company POPSUGAR are hosting an inspirational event to fuel positive, cross-generational conversation focusing on teen female activism. Fashion designer & founder Rebecca Minkoff, POPSUGAR Executive Style Director Dana Avidan Cohn, 20-year-old social entrepreneur Nadya Okamoto, and youth Planned Parenthood activist Deja Foxx will lead a candid Q&A in Minkoff’s flagship SoHo store, launching the sale of a PYDY x Rebecca Minkoff limited-edition shirt benefitting Nadya’s non-profit organization PERIOD. “As a brand made…

Read More