Month: January 2019

Supporting LGBT and Minority Community, Phu Nhuan Jewelery Launches True Love Campaign

Stuart Mitchell

Phu Nhuan Jewelry (PNJ), Vietnam’s largest consumer jewelry brand, in collaboration with Mirum Vietnam, launch the “True Love” campaign. This is the first and only Vietnamese jewelry brand to support the LGBT, minority and sub-cultural community. The campaign features a video telling stories of couples who challenge the presumed notion of “perfect couple” in Vietnamese society. It encourages lovers, regardless of gender, body type, or career, to celebrate their love and ínspire the world. “We are thrilled to see millions of Facebook fans joining our campaign to break the ‘perfect couple’ stereotypes,”…

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PRCA presents 19 PR and communications predictions for 2019

Stuart Mitchell

The PRCA recently reached out to several industry leaders, asking for their top PR and communications predictions for 2019. The responses we received were phenomenal, and the entire #PRedictions series can be read here. We’ve gathered together the top takeaways from those responses, and present you with the PRCA’s 19 PRedictions for 2019. This list of recommendations will be debated at the PRCA’s half day conference, 2019: The Year of…, which takes place on the morning of 17th January in London. 1. It’s a freelancers’ world: With over two million…

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TransPerfect Makes Philanthropic Investment in Girls Who Code’s Mission to Close the Gender Gap in Technology Careers

Stuart Mitchell

TransPerfect, the world’s largest provider of language services and technology, today announced it has made a major philanthropic investment in Girls Who Code, a charitable organization focused on closing the gender gap in technology. The $250,000 cash donation is earmarked to support Girls Who Code’s international expansion program.  Right now, in a room of 25 software engineers, on average only three are women. Girls Who Code wants to bridge this gender gap by building the largest pipeline of future female engineers. TransPerfect has joined a growing list of leading technology…

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DoSomething.org Helps Power Historic Youth Voter Turnout, the Largest Crowdsourced Anti-Bullying Guide, and a National Campaign Against E-Cigarettes

Stuart Mitchell

 DoSomething.org, the largest not-for-profit exclusively for young people and social change, wrapped up its year of campaigns on a high. Together with its 6-million-plus members, the organization tackled issues like recycling, safe driving, bullying, vaping and voter registration. Voter registration had more eyes on it than ever this year. Young people undoubtedly cared about the 2018 midterm elections as this year saw historic voter turnout, with more young people heading to the polls than in the previous 25 years. Through DoSomething’s efforts, their members registered over 115,000 new voters. DoSomething…

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Kevin Bacon’s SixDegrees.org is Partnering with SOS Children’s Villages USA to Support Vulnerable Children and Youth in the United States through the #HomecomingChallenge

Stuart Mitchell

Kevin Bacon’s SixDegrees.org is partnering with SOS Children’s Villages USA to raise money and awareness for SOS’s extraordinary work, using SixDegrees’ new platform, 6Tag, to launch the #HomecomingChallenge. SixDegrees.org has developed a revolutionary web-based platform called “6Tag” for launching socially driven campaigns in order to raise financial support, volunteerism, awareness and anything else a charity might need to fulfill its mission. 6Tag—a messaging app for giving back—gives users the opportunity to challenge their friends to create 30-second videos in order to create awareness and fundraise for a great cause. Inspired by the…

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