Month: January 2019

American Humane and Chicken Soup for the Soul Pet Food deliver 2,000 pounds of free, premium food for hungry, frightened animals

Stuart Mitchell

The holidays were a little brighter for hundreds of abandoned animals without forever homes who are waiting in a local refuge for a second chance at life. American Humane, the country’s first national humane organization, and Chicken Soup for the Soul Pet Food delivered a ton of love in the form of much-needed nutritious food to abandoned animals being temporarily housed by rescue group Animal Aid USA at Camp Animal Aid in Blackshear, Georgia. This is the latest donation in an ambitious national campaign called “Fill-a-Bowl… Feed-a-Soul™” to help care for…

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Cigna Brings Together Queen Latifah, Nick Jonas and Ted Danson to Encourage Everyone to Take Control of Both Their Physical and Emotional Health

Stuart Mitchell

Global health service company Cigna Corporation has nveiled a new initiative championing its whole person approach to health and well-being. The company is bringing together three cultural icons, Queen Latifah, Nick Jonas and Ted Danson, to encourage everyone to schedule their annual check-up and talk openly and honestly with their health care providers about how they are feeling, physically and emotionally. Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional…

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Gillette® Campaign Inspires Men to Re-Examine What It Means to Be Their Best

Stuart Mitchell

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking a fresh look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there’s work to be done – together. “Gillette believes in the best in men,” said Gary Coombe, president, P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behavior, and…

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Kwik Fit chooses Children with Cancer UK as its first charity of the year

Stuart Mitchell

Kwik Fit, the UK’s largest automotive servicing and repair company, today announces that it has selected Children with Cancer UK as its first ever Charity of the Year. The UK’s leading cancer charity for children and young people was chosen following a vote open to more than 5,000 Kwik Fit employees across the UK. Kwik Fit staff could choose from a shortlist of three national charities, each of which had produced a bespoke appeal message for the company.  Children with Cancer UK received over half the votes cast by employees.…

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ASA – Are your toothpaste claims ‘all-white’?

Stuart Mitchell

The ASA have released a post which talks about “Are your toothpaste claims ‘all-white’?.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has investigated a number of toothpaste whitening claims over the years, but a ruling published earlier this year signalled a change in direction in the type of evidence the ASA is likely to expect to see to substantiate claims for…

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