Day: 3 February 2019

Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

Stuart Mitchell

In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation. Toyota’s contribution will be used to help boost college retention and graduation rates for African-American students, and is in…

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Waitrose & Partners encourages customers to use reusable containers for meat and fish

Stuart Mitchell

Customers shopping at Waitrose & Partners are being encouraged to bring reusable containers to take home products from the supermarket’s fresh service counters to help save plastic bags. Shoppers at the supermarket have been able to bring their own clean, lidded containers to take home their fresh meat and fish rather than taking a plastic bag for some time, but signs have now gone up in all stores with meat and fish counters to increase awareness of the policy. Encouraging customers to adopt reusables forms a key part of the…

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AdTheorent Taps the Power of Relationship Targeting to Drive Shelter Pet Adoption

Stuart Mitchell

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced campaign results from the Ad Council’s “Shelter Pet Project,” a digital advertising campaign co-sponsored by The Humane Society and Maddie’s Project. The primary campaign objective was to drive deep funnel visits to the pet adoption page on the Web site theshelterpetproject.org.  AdTheorent used its Relationship Targeting capability to drive pet adoption consideration. The Challenge:2.4 million healthy and treatable pets are currently in shelters and the goal of…

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FutureLearn Offers New Online Course With Johns Hopkins Bloomberg School of Public Health to Promote Sustainable Health Behavior Change Using The Monday Campaigns

Stuart Mitchell

Online social learning platform FutureLearn is offering a new online course educating practitioners in The Monday Campaigns, a non-profit public health initiative that encourages individuals and organisations to commit to healthy behaviors that can reduce the incidence of preventable diseases. The online course has been developed by the Johns Hopkins Bloomberg School of Public Health. The Monday Campaigns offers free, evidence-based health promotion resources that provide the sustainable motivation that can lead to life-long behavior change. Researchers at Johns Hopkins have found that people view Monday as a fresh start…

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CBS Corporation and Girls Inc. Team Up to Empower Girls with a Special Super Bowl PSA

Stuart Mitchell

CBS and Girls Inc. have joined together to create a CBS Cares public service announcement set to air during the CBS Television Network’s SUPER BOWL LIII coverage, Sunday, Feb. 3, and after the Super Bowl on the CBS Sports Network. Featuring the voiceover of CBS THIS MORNING co-host Gayle King and players from the New York Giants, the PSA encourages girls to believe they can succeed at the highest levels, especially when they work together. At the center of the PSA are the Macaroons, a team of girls who score…

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