Tag: AdTheorent

AdTheorent Partners with the Ad Council to Support the “Belonging Begins with Us” Campaign

Stuart Mitchell

AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, a national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, today announced campaign results from the “Belonging Begins with Us” digital advertising campaign. The goal of the campaign was to promote inclusive communities and spread the “Belonging Begins with Us” message. The Situation: “Belonging Begins with Us” is a national campaign dedicated to…

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AdTheorent Supports First-Ever Campaign to Drive Incremental Visitors to Goodwill® Locations Nationwide

Stuart Mitchell

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, announced campaign results from the Goodwill “Bring Good Home” mobile advertising campaign. The primary campaign objective was to increase visitation and drive incremental visits to Goodwill store locations nationwide. The Situation:As the world’s leading workforce nonprofit provider, Goodwill is…

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AdTheorent Taps the Power of Relationship Targeting to Drive Shelter Pet Adoption

Stuart Mitchell

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced campaign results from the Ad Council’s “Shelter Pet Project,” a digital advertising campaign co-sponsored by The Humane Society and Maddie’s Project. The primary campaign objective was to drive deep funnel visits to the pet adoption page on the Web site theshelterpetproject.org.  AdTheorent used its Relationship Targeting capability to drive pet adoption consideration. The Challenge:2.4 million healthy and treatable pets are currently in shelters and the goal of…

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