Day: 20 February 2019

CPR AM and CDP launch climate fund

Stuart Mitchell

Building on its commitment to environmental, social and governance (ESG) issues, CPR AM, a subsidiary of Amundi, is teaming up with CDP to launch a thematic equity fund dedicated to the fight against global warming. CPR AM has launched a new thematic equities fund that will invest in global equities that best manage climate change-related risks. Managed by global equities fund manager Alexandre Blein, the fund will have an investment universe of 700 stocks encompassing all geographies and all sectors a priori. Investments will be made in companies striving to…

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Keep Scotland Beautiful Aim to be Transforming Glasgow’s relationship with single-use cups

Stuart Mitchell

Keep Scotland Beautiful are excited to announce the launch of their Cup Movement in Glasgow – thought to be Scotland’s first cup recycling and behaviour change campaign. The Cup Movement is their trial initiative to stop single-use cups either going to landfill or ending up as litter and is our response to growing public concern about the environmental impact of single-use items. With an estimated 95 million single-use cups being used in the Greater Glasgow area every year, the pioneering project will tackle this issue head on by transforming recycling…

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Business must adopt ‘ethical approach’ to AI – #AIinPR panel

Stuart Mitchell

The CIPR’s Artificial Intelligence Panel (#AIinPR) has backed guidelines proposed by the European Commission that promote an ethics-driven approaches to AI. The draft guidelines – published in December last year – set out a framework for establishing Trustworthy AI. In its response to the guidelines, the #AIinPR panel welcome efforts to avoid biases in AI algorithms that can prejudice the way machines and platforms learn and behave. The response also calls on PR professionals adopt a leadership role to help businesses navigate the ethical challenges posed by AI. The final version of the EU Guidelines…

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Valentine’s Day Campaign from PETA and the community

Stuart Mitchell

To help ensure that people had their most romantic Valentine’s Day yet, PETA, in partnership with cross-cultural creative agency the community, have unveiled a new mock documentary video involving a fictional motel that’s been forced to ban vegans —because of their noisy marathon sex sessions. Created by the community, “What? This Motel Is Banning Vegans?” features a series of “investigative interviews” revealing all the “complaints” around vegans’ noisy sex sessions – from the motel manager that is fed up with all the moaning to the maintenance person that can’t repair…

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Localgiving to give fundraisers the chance to become Local Heroes this April

Stuart Mitchell

Localgiving will be running its fourth annual Local Hero campaign this April. This national competition gives fundraisers from across the UK the chance to compete to be crowned Local Hero Champion 2019 and win a top prize of £1,000 for a local charity or community group they love. Local Hero 2019 will launch on 1st April 2019 and run until 30th of April 2019. Fundraisers will be ranked on the Local Hero leaderboard according to the number of unique online donors who sponsor their page during the month. At the…

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