Day: 25 February 2019

Confidence in the European advertising business rises slightly in Q4/2018

Stuart Mitchell

Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA). The report, based on a sample of nearly 1,500 advertising and market research companies across Europe, shows that business confidence in the ad industry has increased from +3.5 to +6 over the last quarter. The results show particular satisfaction with business developments (from -2.4 in Q3/2018 to +3.9 in Q4/2018) and the level of demand for advertising…

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The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

Stuart Mitchell

A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed to make lives easier.   Fifty seven percent of consumers surveyed indicated that they rarely have time to relax. 42% feel that having a smartphone has taken time away from them and yet, 42% feel anxious when they leave their smartphone at home, while 28% feel irritated.  When asked “Is time or money more important to you?” the majority answered time (64%)…

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IPA calls for register of online political ads

Stuart Mitchell

The IPA has issued an urgent call for a publicly available, platform-neutral, industry-owned register of all political ads online. According to the professional body that represents the leading ad agencies in the UK, the register should be funded by the online platforms with oversight by the Joint Industry Committee for Web Standards (JICWEBS). IPA calls for register of online political ads Register requirements:  The IPA calls for each online platform to be responsible for populating the industry-owned register by providing all their political ad campaign data and metadata as feeds. Furthermore, echoing Full Fact, the UK’s Independent Factchecking Charity, the IPA calls for…

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Fever-Tree commits to £1m three-year partnership with Malaria No More

Stuart Mitchell

Fever-Tree have stated they are hugely proud to extend their six-year-long support to charity, Malaria No More, through a three-year, £1 million partnership. Fever-Tree have worked with them since 2013 to help bring a quicker end to the world’s oldest and deadliest disease, which threatens over half the world’s population. After a halving in cases and deaths since 2000, there are now worrying signs of a resurgence of Malaria. The 2017 World Malaria Report showed an increase in cases for the first time in a decade. We know historically that…

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CARE Announces Monthlong Campaign to Make #March4Women and Lift up World’s Heroic Women and Girls

Stuart Mitchell

The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE will unite those conversations through an action-packed, monthlong campaign called Make #March4Women. The multi-channel campaign will feature: videos of celebrities honoring their heroes; a shareable quiz whereby people learn who their…

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