Tag: Study

New iStock study: 94% of respondents believe mental and physical health are equally important

Stuart Mitchell

In recognition of World Mental Health Day, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has released guidelines on the use of imagery to effectively communicate mental health issues without stereotyping or triggering those suffering.  New data from iStock’s research platform Visual GPS shows that the COVID-19 pandemic continues to take a toll on people’s mental health with 1 in 5 people globally stating their biggest source of worry is their continued feelings of discomfort or anxiety and their mental health. The research shows that 94% of respondents believe that it is equally important…

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Mental health, career support and improved physical health top major BBC study showing what people want from technology

Stuart Mitchell

Results of a major global BBC study into how people could benefit from technologies such as Artificial Intelligence (AI) show mental health support (63%), getting a better job (61%) and improved physical health (55%) are key areas where technology could help improve their lives. Overall, 78% of people said they wanted help with at least one problem in their lives and are open to technology to help them with this. However, currently, the benefits of these new technologies are not living up to people’s personal expectations. And, while as a…

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The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

Stuart Mitchell

A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed to make lives easier.   Fifty seven percent of consumers surveyed indicated that they rarely have time to relax. 42% feel that having a smartphone has taken time away from them and yet, 42% feel anxious when they leave their smartphone at home, while 28% feel irritated.  When asked “Is time or money more important to you?” the majority answered time (64%)…

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