Month: February 2019

Fever-Tree commits to £1m three-year partnership with Malaria No More

Stuart Mitchell

Fever-Tree have stated they are hugely proud to extend their six-year-long support to charity, Malaria No More, through a three-year, £1 million partnership. Fever-Tree have worked with them since 2013 to help bring a quicker end to the world’s oldest and deadliest disease, which threatens over half the world’s population. After a halving in cases and deaths since 2000, there are now worrying signs of a resurgence of Malaria. The 2017 World Malaria Report showed an increase in cases for the first time in a decade. We know historically that…

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CARE Announces Monthlong Campaign to Make #March4Women and Lift up World’s Heroic Women and Girls

Stuart Mitchell

The month of March has long been a time to champion women. But those efforts often happen on separate tracks: recognizing the accomplishments of women in the United States as part of Women’s History Month; and celebrating women and girls as change makers around the world on March 8, International Women’s Day. This March the global poverty-fighting organization CARE will unite those conversations through an action-packed, monthlong campaign called Make #March4Women. The multi-channel campaign will feature: videos of celebrities honoring their heroes; a shareable quiz whereby people learn who their…

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WWF Expands Food Waste Education Program to Nine Major US Cities

Stuart Mitchell

World Wildlife Fund (WWF) is expanding Food Waste Warriors, its program aimed at educating students and school staff about the impacts of wasted food and its impact on the environment. Beginning this month, WWF consultants and contractors will be implementing the program at schools in Atlanta, Cincinnati, Columbus, Denver, Indianapolis, Nashville, Phoenix, Portland (Oregon), and Seattle. The expanding footprint of food and agriculture represents one of the biggest threats to biodiversity on the planet. Even more problematic, it’s estimated that the US wastes 63 million tons of food every year.…

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ActionAid India launches #JoinTheDots, an online campaign against ‘Child Sexual Abuse’

Stuart Mitchell

ActionAid India, an agency working with vulnerable communities since 1972 to further social and ecological justice, in partnership with WATConsult, a digital agency in the Dentsu Aegis Network’s bouquet, has launched #JoinTheDots, a campaign to highlight child sexual abuse. The campaign aims to prevent the incidence of abuse as well as encourages adults to address such violence with a call to action to See, Listen and Act. The campaign video, launched digitally, opens with a mother’s narrative showcasing a strong bond with her son, threaded together by their intimate and…

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Sainsbury’s will be the first UK supermarket to sell meat-alternatives next to the real deal

Stuart Mitchell

In an industry-leading move, Sainsbury’s has announced it will be trialling a new meat-alternative section in its meat, fish, and poultry aisle across 20 stores nationwide, following the success of its new plant-based range which launched earlier this month. The change will be the first time a UK supermarket has positioned a range of meat-alternatives directly alongside meat options in store. With 91% of Brits now adopting a ‘flexitarian’ diet*, the decision by Sainsbury’s will now offer customers broader choice when browsing in the meat aisle by including a range…

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