Month: February 2019

Sainsbury’s trials new sunflower lanyard initiative to help customers with hidden disabilities

Stuart Mitchell

Sainsbury’s has announced the extension of a new trial to help enhance the shopping experience for customers with hidden disabilities. The initiative will offer shoppers the option to pick up a lanyard, which has been purposely designed to act as a discreet sign for store colleagues to recognise if they may need to provide a customer with additional support when in store.Launched initially in Sainsbury’s Barnstaple and rolling out to more stores this month, the scheme helps those with a number of disabilities, such as autism, dementia, visual or hearing impairment.…

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Media campaign #NoOneShouldBeLeftBehind changes attitudes towards people living with HIV in Kazakhstan

Stuart Mitchell

In cooperation with UNESCO IITE, Kazakh civil society organizations, media partners, celebrities and young bloggers, UNESCO Almaty Cluster Office has implemented an online campaign to reduce stigma and discrimination against people living with HIV. Integrated under a hashtag #NoOneShouldBeLeftBehind four different media projects jointly raised public awareness about people living with HIV and other people who are often rejected and discriminated. The campaign reached over 1 million people with messages that helped to dispel myths, provide correct information and challenge harmful prejudices and stereotypes that fuel HIV epidemic. For more information…

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Confidence in the European advertising business rises slightly in Q4/2018

Stuart Mitchell

Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA). The report, based on a sample of nearly 1,500 advertising and market research companies across Europe, shows that business confidence in the ad industry has increased from +3.5 to +6 over the last quarter. The results show particular satisfaction with business developments (from -2.4 in Q3/2018 to +3.9 in Q4/2018) and the level of demand for advertising…

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The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

Stuart Mitchell

A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed to make lives easier.   Fifty seven percent of consumers surveyed indicated that they rarely have time to relax. 42% feel that having a smartphone has taken time away from them and yet, 42% feel anxious when they leave their smartphone at home, while 28% feel irritated.  When asked “Is time or money more important to you?” the majority answered time (64%)…

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IPA calls for register of online political ads

Stuart Mitchell

The IPA has issued an urgent call for a publicly available, platform-neutral, industry-owned register of all political ads online. According to the professional body that represents the leading ad agencies in the UK, the register should be funded by the online platforms with oversight by the Joint Industry Committee for Web Standards (JICWEBS). IPA calls for register of online political ads Register requirements:  The IPA calls for each online platform to be responsible for populating the industry-owned register by providing all their political ad campaign data and metadata as feeds. Furthermore, echoing Full Fact, the UK’s Independent Factchecking Charity, the IPA calls for…

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