Month: April 2019

HP Global Study Establishes Sustainability As a New Workplace Standard for Successful Businesses

Stuart Mitchell

HP has unveiled a new study underscoring the importance of sustainable business practices in recruiting, hiring and retaining top talent. It also finds that employees are more productive, motivated and engaged when working for an employer who is leading the charge in social responsibility. The global, 20,000 participant survey found that 61 percent believe sustainability is mandatory for businesses1. Of those interviewed, 56 percent believe that ignoring environmental impact in the workplace is as bad as ignoring diversity and inclusion. For many businesses, the first wave of sustainable changes was…

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CAP – Healthcare advice inspired by World Health Day

Stuart Mitchell

The ASA/CAP have released a post called: Healthcare advice inspired by World Health Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Earlier this month (7 April) we saw World Health Day and one of the key messages from the World Health Organisation (WHO) this year was that “Health is a human right; it’s time for health for all”.  With that in mind, it’s…

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Public Affairs Board announces new Executive Committee leadership team​

Stuart Mitchell

The Public Affairs Board has announced a five-strong leadership team for its executive committee, pointing to ethics, diversity, and the devolved nations as issues they will focus on. George McGregor CMPRCA, Managing Partner,  Interel, and Emma Petela CMPRCA, Director, GK Strategy have been appointed as Co-chairs, following the resignation of Paul Bristow MPRCA, Managing Director, PB Consulting, as Public Affairs Board Chair. In addition, Cathy Owens MPRCA, Director, Deryn Consulting and Paul Church CMPRCA, Associate Director, The Whitehouse Consultancy, have been appointed as Vice-chairs, filling the vacant roles left by…

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Charity Commission publishes new guidance for charities with close links to non-charitable organisations

Stuart Mitchell

Charities are being told to ensure the close relationships some enjoy with non-charitable organisations are made clear to people outside their charity and never used to advance non-charitable agendas and interests. Amid concerns that some relationships between charities and non-charities have damaged public confidence in charity, the Charity Commission has published new guidance. The Commission says its casework has identified examples where charities have not managed their links to non-charitable organisations with care, in some cases allowing charities to be misused to further non-charitable interests, including commercial or private interests.…

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Black & Abroad aims to displace the hate with pan-African tourism campaign, “Go Back To Africa”

Stuart Mitchell

Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. “One of the campaign’s goals is to effectively strip the perceived power away from those who use the…

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