Month: April 2019

Charity calls for people to ‘spark joy’ by donating pre-loved clothes during its ‘Big Spring Clean’ initiative

Stuart Mitchell

Barnardo’s is calling for people across the UK to take inspiration from tidying sensation Marie Kondo and spring clean their cupboards of any clothes which no longer spark joy. Marie Kondo’s hit Netflix show ‘Tidying Up With Marie Kondo’ sees the author urging families to only hold onto items which “spark joy” to create more space and organisation in their homes. As households across the UK embark on their own spring cleans, Barnardo’s is encouraging people to donate any pre-loved clothes to its shops, where they will not only spark…

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Lucozade Ribena Suntory’s Sustainability Journey Leads To Future-Generation Bottle Redesign

Stuart Mitchell

Lucozade Ribena Suntory is intensifying its sustainability programme, and is announcing the launch of an ambitious redesign project of its Ribena bottles. This is the company’s latest move to ensure all its packaging is fully recyclable within the UK’s current recycling infrastructure. The manufacturer has appointed industrial design agency Seymour Powell to lead the redesign, following an in-depth agency pitch process which began in the summer of 2018. Lucozade Ribena Suntory – one of the UK’s leading soft drinks manufacturers – has already pledged to ensure 100% of its plastic…

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VMLY&R and Gazeta.pl Buy and Shutter Poland’s Controversial Erotic Magazine “Twój Weekend”

Stuart Mitchell

VMLY&R and Gazeta.pl, a leading Polish newspaper, have purchased and closed down the country’s longest-running erotic magazine, “Twój Weekend” in opposition to the objectification of women. For 27 years, “Your Weekend” reduced women to nothing more than sex objects. Now, in cooperation with its partners, Gazeta.pl publishes a special final issue of the magazine, to raise awareness of key cultural issues such as sexual education, gender portrayal, equal rights, sexism and to promote diverse and progressive narratives of femininity. “In December one of the oldest Polish erotic magazines, iconic in…

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CAP – The final countdown

Stuart Mitchell

The ASA/CAP have released a post called: The final countdown. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has seen a rise in complaints about the use of “Countdown Clocks”, particularly in relation to promotions.  With that in mind, here’s our run-down on using different types of ‘countdown’ to help you keep your marketing in “Tick Tock” condition.  5… Once a countdown…

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Half Of Brits Still Using Twice The Energy Needed On Laundry

Stuart Mitchell

Nearly half of Brits are still using almost twice as much energy as necessary to wash their laundry, according to research. A poll of 1,000 adults who are responsible for the washing in their households found 48 per cent set their machine to 40 degrees as standard. One in five believe washing above 30 degrees means ‘it gets the whites whiter’, and a further 34 per cent think a lower temperature wash means a sub-standard clean. However, if every household in the UK turned their washing from 40° to 30°…

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