Cannes Lions, part of Ascential plc, continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury members to use empathy when analysing a piece of work and encouraged the jury to reflect upon how…
Read MoreDay: 3 May 2019
Eastman offers second innovative recycling solution to global plastic waste problem
Eastman have announced a breakthrough innovation to address the world’s plastic waste problem. Eastman’s innovation-driven growth strategy, underpinned by creating value through sustainability and a commitment to enhancing the quality of life in a material way, is driving the company’s efforts to advance the circular economy by finding new uses for products or materials otherwise reaching end of life. In March, the company announced plans to launch an advanced circular recycling technology that breaks down polyester waste that cannot be recycled by current mechanical methods into basic polymer building blocks…
Read MoreProtecting the data rights of homeless people among new projects supported by the ICO Grants Programme
Projects supporting the privacy of homeless people and issues around the use of genomic information in healthcare are among the latest recipients of funding from the ICO Grants Programme. The successful applicants for the programme’s second round of grants also include research into data protection in ‘smart’ homes and the use of public sector data by researchers. The ICO Grants Programme was launched by the Information Commissioner’s Office in 2017 and aims to support independent, innovative research into practical products and solutions which benefit the UK public by tackling significant…
Read MoreNetflix Ranks as #1 in the Reputation Institute 2019 US RepTrak 100
Netflix, Inc. leap-frogged some of the most highly regarded companies in the U.S. to earn the #1 ranking in the biggest corporate reputation study ever conducted in the U.S. The world’s leading streaming video service – with over 139 million paid memberships in over 190 countries – leapt 23 spots to first place this year, fending off perennial contenders such as Amazon, Hershey and Campbell’s, among many others. It was the first time in the 12-year history of Reputation Institute’s U.S. RepTrak 100, considered the de facto annual ranking of…
Read MoreFairtrade revises flagship standard
Small-scale farmers play an important role in global food production, but they often benefit least from global trade. To strengthen the power of farmers in trade relationships, Fairtrade International have announced a new version of its certification standard for small-scale farmers. The revised standard aims to drive more benefits for Fairtrade farmer organizations and make them more resilient to market shocks and climate change. Dario Soto Abril, Global CEO of Fairtrade International, said: “The revised standard reflects one of Fairtrade’s most fundamental beliefs: the greatest impact for farmers can be…
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