Month: May 2019

McCann Worldgroup And NCSS Promote Inclusion Of Persons With Disabilities

Stuart Mitchell

McCann Worldgroup Singapore and The National Council of Social Service (NCSS) have partnered with corporate and community partners to create communication touchpoints, products and services celebrating the contributions of persons with disabilities in society. Speaker of Parliament and Advisor to NCSS, Tan Chuan-Jin, and Minister of State for Foreign Affairs & Social and Family Development, Sam Tan, launched the first phase of the inititiative in February, with the campaign running through to May. Now in its third year, “See the True Me”, in partnership with the Tote Board – “Enabling…

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Soapmakers of Samabogo: soap and solidarity create the recipe for female empowerment in Mali

Stuart Mitchell

WaterAid is celebrating the achievements of women by launching a powerful short film about a female-led soap-making group in Mali. The film, which premiered in London at Shorts on Tap’s film screening on 8 May, features a trailblazing co-operative whose microfinance business has created jobs, increased women’s confidence and independence and improved community well-being.   A quarter of Malians – around 4.5 million people – live without access to clean water, and two-thirds – over 12 million people – have no decent toilets. Women and children are particularly affected, with…

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Huge and Amazon Bring Second Annual “Change for Good” Hackathon to Cannes Lions

Stuart Mitchell

The global experience agency Huge, Cannes Lions, Amazon, and Earth Day Network, the world’s largest recruiter to the environmental movement, are announcing they will host the second annual “Change for Good” Hackathon at the 66th Cannes Lions International Festival of Creativity this June. The Hackathon will help create the technical solutions and complementary creative campaigns needed for Earth Challenge 2020, a global citizen science initiative of Earth Day Network, the Wilson Center, and the Eco-Capitals Forum that will mark the 50th Anniversary of Earth Day. Working with Cannes Lions, six…

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Bridgestone Launches Consumer Safety Campaign to Reach Drivers During National Tire Safety Week

Stuart Mitchell

Bridgestone Americas, Inc. (Bridgestone) is launching a new consumer safety awareness campaign aimed at teaching drivers about the important role tires play in safety. The campaign, which is part of the company’s National Tire Safety Week initiative (May 20-27, 2019), centers on a partnership with lifestyle influencer Landyn Hutchinson, the creator and voice behind the Living with Landyn lifestyle channel. The leading tire and rubber company has collaborated with Hutchinson on a three-part video series that will be shared on Hutchinson’s social channels and featured on TireSafety.com, a consumer safety…

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CR Magazine Announces 100 Best Corporate Citizens of 2019

Stuart Mitchell

Corporate Responsibility Magazine (CR Magazine) announced today its 20th annual 100 Best Corporate Citizens ranking, recognizing outstanding environmental, social and governance (ESG) transparency and performance amongst the 1,000 largest U.S. public companies. Owens Corning tops the ranking, followed by Intel, General Mills, Campbell Soup and HP Inc. Twenty-seven companies are new to the ranking in 2019 including Allstate, Delta Airlines and Mondelez International. Biggest gainers include Ball Corp., CBRE, Ford and Xylem, Inc. See the Complete 100 Best Corporate Citizens of 2019 Ranking Here “U.S. corporate leadership matters more than ever…

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