Day: 26 November 2019

Kimberly-Clark Recognized for Sustainability Leadership by EPA SmartWay and Ethical Corporation

Stuart Mitchell

Kimberly-Clark earned the SmartWay® Excellence Award from the U.S. Environmental Protection Agency for leadership in environmentally responsible shipping as well as two prestigious Ethical Corporation Responsible Business Awards for its social impact programs, With U She Can and Toilets Change Lives. The 2019 SmartWay Excellence Award marks the tenth time Kimberly-Clark has been ranked amongst the top 2% of all SmartWay shippers who meet or exceed the emissions and carrier selection standards EPA outlines for clean, efficient transportation. The company announced in July that it had exceeded its global GHG…

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First annual New Plastics Economy Global Commitment progress report published

Stuart Mitchell

The Ellen MacArthur Foundation and the UN Environment Programme published the first annual New Plastics Economy Global Commitment progress report at the Our Ocean Conference in Oslo. The report provides an unprecedented level of transparency on how almost 200 businesses and governments are reshaping the plastics system. Promising progress is being made: Companies set out actions to eliminate problematic plastic packaging, and increase the use of recycled plastic in packaging by more than five-fold by 2025, equivalent to keeping 25 million barrels of oil in the ground every year Unilever,…

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IPA and FT launch campaign to improve understanding of brands

Stuart Mitchell

The IPA and the Financial Times have launched the first execution in a campaign to help business leaders better understand brand building and focus more investment in long-term branding, which in turn produces more effective advertising. This follows the publication of joint research, The Board-Brand Rift, at this year’s Cannes Lions International Festival of Creativity, which revealed that over half of business leaders rate their knowledge of brand building as average to very poor. The three-year campaign will highlight key learnings from the IPA Effectiveness Databank and the benefits of…

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Global Alliance for Public Relations and Communications Management launch First Ever Global Ethics Month – February 2020

Stuart Mitchell

Global Alliance for Public Relations and Communications Management have announed their First Ever Global Ethics Month – February 2020, they have announced it via their website with the following message: Ethics and all the term encompasses are the primary purview of public relations professionals and the work we do. It’s time we spread the word in a global, coordinated campaign to educate and inform the world. That’s why the Global Alliance for Public Relations and Communications Management will launch the first ever global ethics month in February 2020, and we…

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‘Fake Views’ film from Operation Black Vote encourages voter registration

Stuart Mitchell

Operation Black Vote (OBV) has released a campaign that uses real quotes from politicians to urgently encourage Britain’s disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.  The forthcoming election is broadly seen as one of the most important political events in…

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