Month: November 2019

Project Understood Teaches Google to Understand People with Down Syndrome

Stuart Mitchell

The future is voice-first, but not for everyone. Because of their unique speech patterns, voice technology doesn’t always understand people with Down syndrome. By 2023, it is predicted that there will be 8 billion voice-enabled assistants. But what if the people who need them most are being left out? That is the impetus for the Canadian Down Syndrome Society’s (CDSS) new program “Project Understood,” a partnership with Google to ensure that people with Down syndrome aren’t left behind by the changes reshaping the digital world. Because people with Down syndrome…

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Frito-Lay Transforms California Production Site into First-of-its-Kind Showcase for Sustainability

Stuart Mitchell

Furthering PepsiCo‘s mission to reduce its absolute greenhouse gas (GHG) emissions by 20 percent by 2030, Frito-Lay – a division of PepsiCo, Inc. – aims to replace all of its existing diesel-powered freight equipment with zero-emission (ZE) and near-zero emission (NZE) technologies at its Modesto, Calif. manufacturing site. The Modesto, Calif. Zero- and Near Zero-Emission Freight Facility Project will transform the 500,000-square-foot site – one of Frito-Lay’s largest in the U.S. – into an industry-leading showcase for environmentally sustainable manufacturing, warehousing and distribution. The project is a first-of-its-kind for PepsiCo…

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PRCA Public Affairs Board responds to CTF Partners investigation

Stuart Mitchell

Following reports that CTF Partners is under investigation by The Registrar of Consultant Lobbyists, George McGregor MPRCA and Emma Petela MPRCA, PRCA Public Affairs Board Co-Chairs, said: “We welcome the Registrar’s proactivity in ensuring compliance with the ORCL regime. We would like to reiterate that CTF Partners are not PRCA Public Affairs Board members. If they were, they would be bound by the Public Affairs code, which demands the highest standards of transparency and ethical standards. Unethical activity brings the industry into disrepute and damages public trust in lobbying. The…

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World Pancreatic Cancer Day Campaign Launches to Raise Awareness of the Risks and Symptoms of the World’s Toughest Cancer

Stuart Mitchell

Pancreatic cancer has the lowest survival rate among all major cancers because few people know the risks and symptoms and are subsequently diagnosed at an advanced stage. On World Pancreatic Cancer Day (WPCD), Thursday, Nov. 21, advocates around the world will unite to raise awareness of the most common risks and symptoms of the disease. The annual one-day campaign is an initiative of the World Pancreatic Cancer Coalition (WPCC), which is composed of more than 80 organizations from over 30 countries on six continents. In nearly every country, pancreatic cancer…

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EU and UNESCO collaborate to strengthen youth media and information literacy skills

Stuart Mitchell

Students at Sukainah Bint Al Hussein Secondary School in Zarka are passionate about media and information literacy. Twice a week, fifteen girls enthusiastically take part in the Media Information Literacy Club, led by teachers Ms. Samar Souleman and Ms. Souad Ahmed. The European Union funded and UNESCO implemented “Youth Empowerment” project represents a timely response to promoting the safe and ethical use of media and the internet. The project works to advance Media Information Literacy (MIL) as a holistic response to fostering the informed use, consumption and production of media…

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