Year: 2019

‘PR industry can’t fulfil its potential until the talent pool is broadened’ – PRCA launches Schools Outreach Programme

Stuart Mitchell

The Public Relations and Communications Association (PRCA) announced a School Outreach Programme at its 50th anniversary celebrations. Developed by the PRCA’s Diversity Network, led by Co-chairs Pema Seely CMPRCA and Rax Lakhani CMPRCA, the School Outreach Programme will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. The initiative also comes with a rallying cry from the PRCA to its corporate members, with an announcement that the association will name and praise all those…

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Eco-Warriors™ – The first ever Ecological game to be launched under UNESCO’s patronage across Africa

Stuart Mitchell

A Mobile Game that holds the potential to building ecological awareness among the younger generation of the Indian Ocean – That’s exactly what Eco-Warriors™ proposes to do. This social initiative by Panda & Wolf Holding has recently received the patronage of UNESCO and was launched in September in Madagascar, Reunion Island, Mauritius and Rodrigues Island. In the era of Artificial Intelligence and Advanced Robotics, it is becoming increasingly clear that digital technologies can play a crucial role in establishing a lasting impact on intergenerational consciousness. Looking at how our flora…

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New statistics show demand for dogs skyrockets in the countdown to Christmas

Stuart Mitchell

Dogs Trust, the UK’s largest dog welfare charity, is urging the public not to buy or give dogs as presents, as new statistics show online searches for puppies skyrocket by 44% in the countdown to Christmas. The charity’s plea comes as it launches its first ever Christmas TV advert – which features a puppet dog who brings to life the message behind its famous slogan ‘A dog is for life, not just for Christmas®’. On average, Dogs Trust receives one call every six minutes from people wanting to give up…

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The Social Switch Project is launched to tackle youth violence

Stuart Mitchell

With the support of Google.org, two of London’s leading charities tackling youth violence have launched a pilot project to combat online harm and the resulting offline violence which can occur. The Social Switch Project, a partnership between Redthread and Catch22, will run until August 2020, and has three strands: Delivering free training to 500 frontline professionals across London who work with young people on recognising online harms Training young Londoners to help them launch digital careers Providing grants to the best grassroots ideas across London which engage young people and steer them away from…

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Sainsbury’s runs the ‘Giving Store’: where customers shop for others but leave empty handed

Stuart Mitchell

Last week Sainsbury’s ran its ‘Giving Store’, designed specifically for people to browse and shop – then leave empty handed. Open in London’s Covent Garden, customers had the chance, using pre-paid tokens, to take goods from the shelves and donate to people in need.  The opening of the store followed recent research by the supermarket which revealed that 10 million adults have admitted to forgetting to donate to charity despite telling others they have done so (40%). The most common reasons for this being not having the money (27%) and…

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