Year: 2019

Kellogg UK To Slash Waste By 2030

Stuart Mitchell

Cereal and snacks company, Kellogg UK has announced a new ambitious target to reduce organic waste. By 2030 the Manchester headquartered business will cut its organic waste – which includes food waste – by 50 per cent as part of its global Better Days corporate commitment to reduce its impact on the planet. Organic waste occurs during food production due to things like cleaning processes, quality control or changeover when making different products using the same equipment. Typically food businesses generate different types of organic waste – some is still…

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60% rise in frozen surplus food going to charities, thanks to funding from WRAP and Islamic Relief

Stuart Mitchell

FareShare has seen the amount of frozen food it redistributes to frontline charities grow by 60% in just one year thanks to a new project funded through WRAP’s Food Waste Reduction Fund and a grant from Islamic Relief. FareShare is the UK’s largest food distribution charity. It takes surplus food from the food industry and redistributes it to frontline charities feeding vulnerable people across the country, including breakfast clubs, refuges and homeless hostels. The programme consisted of a year-long trial in two of FareShare’s Regional Centres: Thames Valley in Didcot…

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Third annual This Shirt Saves Lives campaign launches to support St. Jude Children’s Research Hospital

Stuart Mitchell

The third annual This Shirt Saves Lives campaign has launched nationally, with a new charcoal gray shirt worn by hundreds of celebrities, influencers and more to support St. Jude Children’s Research Hospital®. The giving movement, which became a social media sensation through its 2017 launch, has notched more than one billion impressions online. More than 250,000 shirts have been distributed to monthly donors, as well as celebrity ambassadors to support the lifesaving mission of St. Jude: Finding cures. Saving children.® This year, celebrity supporters such as Jennifer Aniston, Michael Strahan, Sofia Vergara, Luis Fonsi, Darius Rucker, Florida Georgia…

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In Continued Push for Women’s Equality, Secret Turns Its Attention to the Music Industry, Making Commitment to Feature “100% Women-Made” Music in Future Campaigns

Stuart Mitchell

Secret Deodorant, a longtime champion of women’s equality, revealed today the next frontier in its fight for equal representation for women: the music industry, where women make up just seventeen percent of artists, twelve percent of songwriters and two percent of producers. In an effort to create more opportunities for women in music, Secret announced a pledge to feature “100% women-made” music in all future campaigns, enlisting female singers and songwriters to create tracks for all marketing efforts, beginning in 2020. Beyond its own creative endeavors, the brand will also…

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Lawyers take action against BP’s climate “greenwashing” advertising campaign

Stuart Mitchell

Environmental lawyers from ClientEarth have today filed a high-level complaint against oil giant BP, claiming that it is misleading consumers about its focus on low carbon energy and solutions to climate change in its multimillion pound advertising campaign. They are backing up the complaint with a call for a ban on all fossil fuel advertising unless it comes with a tobacco-style health warning about the dangers to the planet and people. The lawyers have triggered an official complaints procedure against the fossil fuel company under the guidelines of the OECD,…

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