Studio Republic, a Winchester and London-based creative & digital agency, has announced it’s certification as a B Corporation. The certification acts as an ongoing commitment to meet the highest standards of social and environmental performance, transparency and accountability to balance both profit and purpose. The certification is held by 2,500 businesses across 50 countries including the likes of Patagonia, Innocent and Ben & Jerry’s. The journey to B Corp Becoming a B Corp was something Studio Directors, Chris Todhunter and Jack De Wolf, set-out to achieve in 2018 as the…
Read MoreDay: 6 February 2020
Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy Under Umbrella of Appointed Agencies; Serviceplan France + Babel + Madame Bovary
Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020. Sécurité Routière is revealing a new road safety awareness campaign for 2020 featuring 2 TV films and radio adverts. “On a tous le pouvoir de sauver une vie” (“We all have the power to save a life”) is the first campaign conceived by Sécurité Routière’s new agency pool, selected in August 2019, which brings together…
Read More#EthicsMatter Globally – Join the Conversation in February
This February, Global Alliance is leading a worldwide conversation that that will help raise the awareness of ethics in PR and communications. Ethics are the necessary foundation for trust and reputation for all people, institutions and organizations. Responsibility, integrity, honesty, respect, fairness and transparency – these are some of the behaviors that underpin professional ethics and that guide communications professionals in our work. #EthicsMatter now more than ever as organizations around the world struggle to address waning trust and credibility in our governments, our media, and our businesses. A lack…
Read MoreHRH The Prince of Wales and WaterAid to host major Water and Climate Summit
HRH The Prince of Wales and WaterAid will host a major water and climate summit in London this spring. HRH, who is WaterAid’s President, will join leaders from government, business and multilateral institutions to debate and drive action on the urgent and overlooked issue of how the climate crisis is affecting the water that people need to survive in a warming world. The Water and Climate summit will form part of HRH’s year of action on people and planet that was announced as part of his keynote address at Davos. Having…
Read MorePepsiCo Joined Ocean Conservancy’s #TeamOcean Ahead Of Super Bowl LIV
PepsiCo and Ocean Conservancy, in the lead up to Super Bowl LIV in Miami, partnered on a series of beach cleanups around the United States. The first cleanup will be held at Oleta River State Park on Saturday, February 1, with singer Ally Brooke and country music duo LOCASH. “We need all hands on deck to tackle ocean plastic pollution, and we are thrilled to have PepsiCo join Team Ocean and help engage more people and volunteers in the fight,” said Janis Searles Jones, CEO of Ocean Conservancy. “Plastic pollution…
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