The Prostate Cancer Foundation Recruits NBA And NHL Teams To Join Forces For The 2nd Annual PCF Black History Month Assist Challenge

The Prostate Cancer Foundation (PCF) has drafted teams from the NBA and NHL to help fight prostate cancer with the 2nd Annual PCF Black History Month Assist Challenge. Teams participating during February include Atlanta Hawks, Brooklyn Nets, Chicago Bulls, Detroit Pistons, Indiana Pacers, Philadelphia 76ers, Phoenix Suns and the New Jersey Devils hockey team, the first NHL team to join the program. The PCF Black History Month Assist Challenge is a first-of-its-kind, multi-dimensional program designed to create awareness and raise money to fight a disease that affects more than three…

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Award-Winning Stepping Stones Museum For Children Celebrates Its 20th Birthday With #MySteppingStones Campaign

To celebrate its 20th birthday this March, award-winning Stepping Stones Museum for Children in Norwalk invites museum members, friends and fans to record a video sharing their favorite Stepping Stones stories, photos, and happy birthday wishes on social media using the hashtag #MySteppingStones. “In its 20 years of serving this region, our award-winning museum has reached nearly 7 million people,” said Rhonda Kiest, President and Chief Executive Officer. “With the help of members, educators and community partners, we’ve been able to provide exceptional, playful learning opportunities for children that foster an…

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CIPR’s #AIinPR Panel welcomes Facebook’s decision to block Spinner for “unethical” practices

The CIPR‘s #AIinPR panel welcomes Facebook’s move to block Israeli company The Spinner – which claims to “subconsciously alter people’s behaviour” – from operating on its platform. Facebook issued a cease and desist letter to The Spinner banning it from Facebook and Instagram on Friday, January 17. The Spinner uses fake accounts and fake Facebook Pages to strategically target Facebook users with advertisements, through using sophisticated algorithms, exposing them to online posts disguised as editorial content. The Spinner claimed it could manipulate a target for a relatively small fee, brainwashing targets selected by…

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International Paper Addresses Period Poverty in Video Submitted to Corporate Citizenship Film Festival

International Paper’s new video “Fighting Period Poverty in Our Own Backyards” has been entered in the 2020 Corporate Citizenship Film Festival, hosted by the Boston College Center for Corporate Citizenship. The video can be viewed at ccc.bc.edu/ccc/filmfestival in the “Large Companies” category, and it illustrates how International Paper is committed to addressing health and wellness in our communities. When Cathy Slater, senior vice president, Global Cellulose Fibers, visited India, she learned that the lack of access to feminine hygiene resources inhibited young women from attending school. She never dreamed the same issue affects young women…

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‘The public relations industry’s purpose has never been clearer’ – PRCA launches new Purpose Group

The Public Relations and Communications Association (PRCA) has today announced the launch of The Purpose Group, co-chaired by Purpose Union Chairman and Co-Founder Daniela Flores, and Franses Founder and CEO Chloe Franses. The Purpose Group will help PR practitioners instil social impact philosophies and strategies for businesses and brands, providing them with the resources necessary to communicate this effectively to their relevant audiences. Chloe leads a strategic and creative consultancy, which was recently named as a 2019 PRWeek Top 150 agency. She’s worked closely with global brands such as Bentley,…

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