Month: March 2020

PRCA launches Schools Outreach Programme to ‘inspire students from all backgrounds’

Stuart Mitchell

The PRCA has marked the launch of its Schools Outreach Programme by publishing a series of videos and a new magazine aimed at inspiring schools students to consider a career in PR. Launched during National Careers Week, the campaign aims to broaden the industry’s talent pool by raising awareness of PR amongst students from all backgrounds aged 16 and over. The #PRCAschools video series features a two-minute explainer of public relations, as well as a series of informal interviews with PR professionals sharing their experiences and tips for aspiring practitioners.…

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Herbal Essences Announces Commitment to Help Mitigate Biodiversity Loss

Stuart Mitchell

Herbal Essences believes in the power of plants, and is partnering with the Royal Botanic Gardens, Kew, a world leading authority on plants, to help save 20 endangered US plant species from extinction in 2020. Debuting at SXSW on March 13, Herbal Essences will make this pledge to raise awareness and inspire others to act on the critical issue of plant biodiversity loss. Plants Are Critical to Our Ecosystem; Yet Often Overlooked Plants underpin all life on earth, providing the oxygen we breathe and the food we eat – they’re…

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AEG Supports International Women’s Day With “Each For Equal” Social Media Campaign

Stuart Mitchell

AEG, the world’s leading sports and live entertainment company, supported International Women’s Day, March 8, 2020, with a social media campaign focused around this year’s “Each For Equal” theme. The campaign underscores the company’s commitment to gender equality and celebrates women’s achievements, opportunities and potential. Launching last week, the campaign encourages employees and fans to visit www.aegwomenstrong.com, watch the “Each For Equal” video, participate in the “Tag Your Squad Sweepstakes” using the hashtag #womenstrong and share GIFs from the site on their social channels. “Today, we recognize the contributions of…

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National Trust launches year of action to tackle ‘nature deficiency’

Stuart Mitchell

The National Trust is launching a series of activities to help people engage more with their natural surroundings, as new research released by the conservation charity, shows those with an active ‘engagement’ with nature are more likely to help tackle the nature crisis. This includes a new weekly guide to every day nature connection and a public awareness campaign, including billboards by roads and in railway stations, on the first day of spring. The launch comes a day after Parliament debated the Environment Bill – the Government’s flagship new law…

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iD Tech & Adobe Team Up to Provide Life-Changing STEM Experiences for More Than 150 Underserved Bay Area Students

Stuart Mitchell

This summer, 161 underserved students in the San Francisco Bay Area learned video production, digital photography, YouTube channel creation, game design and more, thanks to a partnership between iD Tech Camps, the world leader in summertime STEM education, and Adobe. Through the partnership, the students, who range in age from 7 to 18—and 50 percent of whom are female—were awarded full scholarships to attend iD Tech Camps at universities in the region, including Stanford University, UC Berkeley, Santa Clara University, and San Jose State University. While the camps are one…

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