Month: April 2020

Colgate Supports the World Health Organization (WHO) #SafeHands Effort to help stop the spread of COVID-19

Stuart Mitchell

Colgate-Palmolive has announced that it will support the World Health Organization (WHO) on its #SafeHands effort, mobilizing a number of its production facilities around the world to produce and donate 25 million soap bars to help stop the spread of the COVID-19 virus in the regions facing acute needs. According to the WHO, which is offering updated COVID-19 advice to the public, proper handwashing is critical to slow the spread of the disease, but a combination of lack of access to quality soap and a lack of knowledge of how…

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GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus

Stuart Mitchell

GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, has announced that it is working with the Ad Council on its efforts to communicate messaging that will help slow the spread of COVID-19. The company teed off the Ad Council’s coronavirus messaging efforts when it began serving in-screen ads featuring the hashtag #AloneTogether to communicate the importance of social distancing. GumGum initiated the pro bono campaign just three days after the Ad Council announced that it planned to launch national PSAs in response to the coronavirus…

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Sysco Announces Take Out to Give Back Social Media Campaign

Stuart Mitchell

Sysco Corporation has announced that it will kick off a month-long social media campaign, Take Out To Give Back, in conjunction with No Kid Hungry in order to provide healthy and nutritious meals in underserved communities while promoting the restaurant industry during the COVID-19 global pandemic. The campaign encourages the public to: Order food to-go, for delivery, or through a gift card purchase; Post photos of their purchases on social media; Use the hashtags #takeouttogiveback and #nokidhungry; Tag the restaurant in the post. For every post, Sysco will donate 50…

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GivingTuesday Announces Day of Global Action for Giving and Unity in Response to COVID-19

Stuart Mitchell

GivingTuesday, the groundbreaking global generosity movement, announced #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. #GivingTuesdayNow Leadership Supporters the Bill & Melinda Gates Foundation and PayPal are already actively responding to COVID-19.  Confirmed additional partners include original #GivingTuesday co-founder the United Nations Foundation powering the COVID-19…

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UK Young Lions Competition 2020 – The Winners

Stuart Mitchell

After the cancellation of Cannes Lions 2020 the Advertising Association have posted the winners of the UK Young Lions Competition, as revelaed on their website, copied below: We are delighted to announce the winners of the UK Young Lions Competition 2020. We received an amazing 175 entries this year and the work was of an incredibly high standard. The brief was centred around our diversity and inclusion initiative. We would like to thank all the entrants for taking part and for our wonderful panel of jurors for their valued feedback.…

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