Month: April 2020

L’Oréal USA Gives Back to Support America’s COVID-19 Relief and Recovery

Stuart Mitchell

 L’Oréal USA has announced a multi-faceted initiative to support Americans during the COVID-19 outbreak and recovery. This commitment is made in addition to L’Oréal’s Europe-wide Coronavirus Solidarity Program, which includes a one-million euro donation to non-profit organizations across Europe.  L’Oréal USA’s initiative will be implemented immediately and includes the following measures:  Corporate donation and employee match campaign to Feeding America – L’Oréal USA will donate $250,000 to the U.S. hunger relief organization Feeding America to provide emergency support for their COVID-19 Response Fund and help relieve food-insecure families across America.…

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Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging. From custom filters to emojis to influencer content, digital and technology partners are leveraging their tools to connect their audiences with life-saving messages…

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Special Olympics Launches School of Strength Fitness Campaign in Response to Athletes’ Need for At-Home Workouts

Stuart Mitchell

For the first time in its over 50-year history, Special Olympics has created a fitness video series in partnership with WWE for Special Olympics athletes, led by Special Olympics athletes. Launched in March, the School of Strength fitness campaign targets Special Olympics athletes in their teens and late 20s, and lives on www.SpecialOlympics.org.  The fitness campaign features four workout videos with varying levels of difficulty in flexibility, strength, balance and endurance exercises encouraging athletes to commit to a lifetime of fitness habits.  Now, more than ever, all athletes, including those with…

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Nonprofits Launch Treasure Hunt Campaign to Help Kids During Coronavirus Pandemic

Stuart Mitchell

Four nonprofits fighting hunger have launched a fundraising campaign offering printable treasure hunts on their websites. During this unprecedented time of closures and quarantines, with activities like egg hunts cancelled, Real Food for Kids, Rise Against Hunger, Children’s Defense Fund, and First Fruits Farm are offering printable home-based hunts as an alternative to screen time for kids, with the goal of raising funds to fight food insecurity. “School closings hit hardest for families that are food insecure,” said Jenn Yates, Executive Director of Real Food for Kids based in Northern Virginia.…

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Games Industry Unites to Promote World Health Organization Messages Against COVID-19; Launch #PlayApartTogether Campaign

Stuart Mitchell

The global and far-reaching games industry agreed to disseminate key messages from the World Health Organization to help slow the spread of COVID-19. To promote these messages, 18 game industry leaders in the interactive entertainment space have launched #PlayApartTogether, an initiative that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19. By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world,…

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