Day: 17 May 2020

Silicon Valley Community Foundation Announces COVID-19 Education Partnership

Stuart Mitchell

Silicon Valley Community Foundation has announced the launch of the COVID-19 Education Partnership, an initiative in collaboration with the San Mateo County Office of Education and the Santa Clara County Office of Education to support the needs of local education systems through the current crisis. Recognizing the tectonic shifts in the education system as the pandemic unfolds, SVCF pivoted from its usual education grantmaking strategy to form the COVID-19 Education Partnership, which will focus on education challenges caused and exacerbated by the pandemic. SVCF has seeded the initiative with $1…

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SC Johnson Donates More Than $2 Million in Product and Financial Resources to Organizations Across Latin America to Combat COVID-19

Stuart Mitchell

As the COVID-19 pandemic continues to impact communities worldwide, SC Johnson has announced contributions to organizations across Latin America to assist those on the front lines as well as vulnerable communities as they address the spread of the virus. “Everyone in our SC Johnson family is committed to supporting those on the front lines of this pandemic and the most vulnerable in our communities,” said Fisk Johnson, Chairman and CEO of SC Johnson. “We are incredibly proud to support organizations across the globe that are providing immediate resources and help…

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The Hershey Company Commits $1 Million to Production of Disposable Facemasks

Stuart Mitchell

The Hershey Company has announced that it is committing $1 million to acquire, install and staff a new manufacturing line dedicated to the production of facemasks. The new line, which will be capable of producing up to 45,000 masks per day, will become operational near the end of May. “Supporting our communities in difficult times is part of our legacy, and an important value that our current employees share,” said Michele Buck, President and CEO. “From the building projects that created local jobs during the Great Depression, to producing military…

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Unilever joins SalutetheNHS.org to deliver 500,000 personal care products to NHS frontline

Stuart Mitchell

Unilever UK & Ireland has partnered with SalutetheNHS.org, a not for profit, private sector campaign serving the NHS frontline during the covid-19 crisis. Unilever’s involvement enables the campaign to provide frontline NHS workers with packages of its most popular personal care products, including Vaseline, Dove, Radox and Simple. The products mean staff can wash themselves and care for their skin having spent their shift in uncomfortable PPE. The personal care products will be supplied for free by Unilever and assembled into bespoke Soothe & Care packages at SalutetheNHS.org’s campaign headquarters.…

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CAP- Dealing with unexpected events when running promotions

Stuart Mitchell

The ASA/CAP have released a post called: Taxing tax claims: Advertising tax arrangement schemes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many promoters will have found that the unexpected situation caused by coronavirus SARS-CoV-2 and COVID-19 has derailed some of their carefully laid promotion plans. Several rules in Section 8 of the CAP Code acknowledge the possibility of events happening which are both unexpected…

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