Tag: promotions

ASA – Easter promotions and the Ad Codes

Stuart Mitchell

The ASA/CAP have released a post called: Easter promotions and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key considerations…

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CAP- Dealing with unexpected events when running promotions

Stuart Mitchell

The ASA/CAP have released a post called: Taxing tax claims: Advertising tax arrangement schemes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many promoters will have found that the unexpected situation caused by coronavirus SARS-CoV-2 and COVID-19 has derailed some of their carefully laid promotion plans. Several rules in Section 8 of the CAP Code acknowledge the possibility of events happening which are both unexpected…

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