Month: June 2020

Theresa’s Research Foundation Launches PAVE

Stuart Mitchell

Theresa’s Research Foundation is excited to announce the launch of Patient Advocate Video Education (PAVE). This new initiative is a series of videos highlighting the latest in metastatic breast cancer research. PAVE is unique because patient advocates living with metastatic breast cancer conduct the interviews. Metastatic breast cancer, stage IV, or advanced breast cancer, develops when breast cancer cells spread beyond the breast to other parts of the body. The most common sites of metastasis are the bones, lungs, liver and brain. Metastatic breast cancer is not curable. Up to…

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World Public Relations Forum 2020 is postponed

Stuart Mitchell

In light of the ongoing COVID-19 developments, it is with regret, that the Global Alliance for Public Relations and Communication Management and Public Relations Institute of New Zealand announce that the World Public Relations Forum scheduled for October 2020 in Auckland, Aotearoa New Zealand is postponed. The health and safety of attendees and the wider community is our highest priority and combined with global travel restrictions and ongoing uncertainty around public gatherings, the decision to postpone was the only prudent course of action. We’re disappointed not to be able to…

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Ceres announces new partnership with renowned research institute

Stuart Mitchell

The sustainability nonprofit organization Ceres announced a new partnership with a leading research institute to deliver a new global assessment that will serve as a foundation in developing bold new action steps to better protect the world’s most precious resource: water. This is the first of its kind assessment that takes a comprehensive look at the major threats to our global water supply from unsustainable corporate practices.  Ceres is joining forces with the Global Institute for Water Security (GIWS) at the University of Saskatchewan in Canada to draw attention to the…

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CAP – Keeping your “Free Trials” trial free

Stuart Mitchell

The ASA/CAP have released a post called: Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Free trials” can be a great incentive to draw in new customers and are offered in a wide range of sectors, from food and entertainment to beauty and leisure.  While consumers are spending more time at home, free trials of subscriptions for a…

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Asda launches new and vibrant Extra Special Tomatoes, which go the extra mile to protect the environment

Stuart Mitchell

In recognition of British Tomato Fortnight, Asda is introducing two new varieties of tomatoes to its customers, grown sustainably in Britain. When Asda customers buy a pack of Extra Special Mixed Tomatoes, they will be able to sample the delights of the two new varieties of cherry tomatoes, which boast vibrant colours of golden yellow and vibrant orange. But, as well as the fresh vibrancy, quality and value these British tomatoes bring, Asda’s grower Flavour Fresh has also been going the extra mile to make these home grown tomatoes sustainable.…

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