Month: June 2020

CIM broadens e-learning proposition with virtual classrooms

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has introduced a series of virtual classrooms, to encourage professional marketers to continue learning and development from home. As more businesses turn to digital channels to maintain relationships with consumers in response to the coronavirus pandemic. CIM is seeing an increased demand from members looking to expand their digital marketing capabilities, looking specifically at PPC, SEO, paid social and copywriting. In response, CIM has developed interactive, compact and more informal virtual courses focusing on these in-demand areas of training. Marketers can opt to participate…

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The Elizabeth Taylor AIDS Foundation Launches Initiative for Modernization of Laws and Criminal Penalties for People Living with HIV

Stuart Mitchell

The Elizabeth Taylor AIDS Foundation (ETAF) has announced a new national initiative focused on the modernization of criminal laws and penalties for people living with HIV. The effort will launch in partnership with Gilead Sciences, Inc., and a national alliance of advocacy partners including The Counter Narrative Project, Positive Women’s Network, The Sero Project, Transgender Law Center, and the US People Living with HIV Caucus. The Artemis Agency, a Los Angeles-based social impact firm, will be working with ETAF on the public education and awareness campaign. ETAF will also partner with…

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KaJ Labs Commits $50 Million to Organizations Addressing Racial Inequities & Justice for Black Communities Across the U.S.

Stuart Mitchell

 KaJ Labs Founder, Joel Kasr, knows firsthand the inherent challenges faced by African-Americans trying to secure startup funding and resources needed to grow their companies. He’s helping to change that paradigm by awarding $50 million over the next 10 years to African-American non-profits. The company is also offering free resources such as hosting and development services to African-American tech startups.   “The events unfolding across the country that are rooted in hate are contradictory with our beliefs as a company,” said Kasr. “As the founder of KaJ Labs, I am…

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New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans

Stuart Mitchell

To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic Love Has No Labels campaign to inspire all Americans to fight for racial equality in America. Building on the campaign’s longstanding effort to address bias, the film holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice.…

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USPTO/NCPC Anti-Counterfeiting Go For Real Campaign Launch

Stuart Mitchell

The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) set in motion the newest public education resources for the Go For Real Anti-Counterfeiting Campaign online today. The messaging of the resources directs young consumers’ attention to the dangers associated with fake electronics, personal care products, and sports gear. The newly released resources include radio, social media, print, and out-of-home ads aimed at teens, tweens, and parents who–once informed–can be powerful influencers. The materials also feature the online Go For Real Challenge, which is an…

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