Month: June 2020

Carlsberg and McCann launch industry-first bottle recycling vending machine

Stuart Mitchell

In their continued drive to better beer, better communities, and a better world, Carlsberg Brewery Hong Kong has launched their Betterment Campaign with McCann Hong Kong. The campaign focuses on glass bottle recycling. While this is an obvious match with Carlsberg’s business, it also helps address a weak spot in Hong Kong’s recycling ecosystem, where fewer than one third of glass bottles are recycled. According to Carlsberg Marketing Director Kelvin Cheng, “Betterment is a core principle at Carlsberg. We aim to create a better drinking experience on one hand, and…

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John Lewis & Partners introduces new labelling to encourage customers to hand down children’s clothing

Stuart Mitchell

To encourage a stronger culture of handing down clothing that children have outgrown, and reduce the amount which goes to landfill  John Lewis & Partners is introducing a new message ‘Wear it, Love it, Hand it down’ on the labels attached to its own brand babywear and childrenswear clothing. These collections comprise around 700 different garments.    The retailer is also introducing new, permanent organic cotton labelling on the inside of its range of own brand children’s coats so the new owner can cross out the name of the last…

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New ‘upside down’ online story for families affected by Coronavirus

Stuart Mitchell

Ambitious about Autism has released online a new illustrated story, The World Has Turned Upside Down, written by best-selling children’s author Kes Gray with art from renowned illustrator Chloe Batchelor, to demonstrate how the impact of Coronavirus is causing heightened anxiety for children with autism. You can read the new illustrated story The World Has Turned Upside Down for free on their website.  Their Chief Executive, Jolanta Lasota, said: “Routine, structure and predictability are incredibly important for autistic children, helping them manage anxiety and regulate their emotions in a world…

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Cheil Worldwide’s HOPE TAPE sends faces of missing children to our doorsteps through 620 thousand delivery boxes

Stuart Mitchell

On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape – also named HOPE TAPE – which contains details of 28 children who have been missing for a long time. With HOPE TAPE, boxes delivered to every corner of the nation will…

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Fairtrade adds new certification requirement for cocoa and coffee to boost farmer incomes

Stuart Mitchell

In a move to deepen benefits for farmers, Fairtrade International has announced a new requirement for cooperatives and traders applying for cocoa or coffee certification. The requirement, which takes effect 1 June 2020, obligates cooperative and trader applicants to have commitments in place for new Fairtrade sales volumes in order to be eligible for certification. The commitments must be confirmed by the end buyer, whose products bear the FAIRTRADE Mark, and validated by the respective national Fairtrade organization. It will also be possible for new producer organizations to become certified,…

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