Month: June 2020

Hovis® donates nearly 30,000 loaves of bread in April to FareShare to help fight hunger and tackle food waste during Covid-19 lockdown

Stuart Mitchell

Hovis®, the UK’s iconic 134-year-old bakery brand, has donated just under 30,000 loaves of bread in April alone to FareShare, the UK’s largest and longest-running food redistribution charity, to help keep Britain fed and reduce food waste during the Covid-19 crisis. Hovis®, which has been supporting FareShare since 2017, has increased the number of loaves it donates in order to meet a surge in demand from FareShare for more bread. In April alone Hovis® donated just under 30,000 loaves of bread to FareShare which supports over 11,000 charities across the…

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Dive industry demonstrates resilience and determination to improve sustainability in the face of the corona crisis

Stuart Mitchell

The Reef-World Foundation – the international coordinator of the UN Environment Programme’s Green Fins initiative – is calling for the dive industry to keep sustainability high on its agenda during the COVID-19 crisis. The charity is keen to remind dive and snorkel operators of the importance of preventing environmental threats – even when they don’t have divers in the water. Reef-World’s flagship programme – Green Fins – aims to protect coral reefs by promoting a sustainable dive and snorkel industry. Because the Green Fins Code of Conduct covers the prevention…

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Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film

Stuart Mitchell

Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time,  whether helping us work from…

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GLAAD and Procter & Gamble study: Seeing LGBTQ images in media and ads relates to greater acceptance of LGBTQ people

Stuart Mitchell

GLAAD and Procter & Gamble (P&G), the world’s largest advertiser, released the findings from the first-ever “LGBTQ Inclusion in Advertising and Media” study, which measures how non-LGBTQ Americans respond to LGBTQ representation in television, films, and ads. The findings of the study demonstrate high comfortability around viewing LGBTQ images in the media, favorability towards brands with LGBTQ-inclusive advertising, and that inclusive media images lead to greater acceptance and understanding of the LGBTQ community.  For the full report, visit www.glaad.org/inclusion. GLAAD President & CEO Sarah Kate Ellis and P&G Brand Officer…

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UK Government unlocks £150 million from dormant accounts for coronavirus response

Stuart Mitchell

The UK Culture Secretary has announced that £150 million from dormant bank and building society accounts is to be unlocked to help charities, social enterprises and vulnerable individuals during the coronavirus outbreak. This includes accelerating the release of £71 million of new funds from dormant accounts alongside £79 million already unlocked that will be repurposed to help charities’ coronavirus response and recovery. The funding will support urgent work to tackle youth unemployment, expand access to emergency loans for civil society organisations and help improve the availability of fair, affordable credit…

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