Day: 8 July 2020

Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

Stuart Mitchell

Influencer marketing spend was expected to reach as much as $15 billion (GBP £11.9bn) by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimise budgets, and properly measure return on their investments. Traackr, a leading influencer marketing platform, announced the release of a Budget Optimisation toolset for marketers to better analyse spend and increase ROI. Traackr’s new capabilities enable brands to take control of their influencer marketing budgets by tracking spend, not just per campaign, but across…

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Waitrose becomes first supermarket to reduce nitrites across its entire own-label bacon and gammon range

Stuart Mitchell

Waitrose is giving its entire own-label fresh bacon and gammon ranges an industry-leading upgrade, when it introduces lower levels of nitrite – without compromising on taste or quality.  The supermarket will be the first to reduce the preservative across its entire own-brand fresh bacon and gammon range – from its essential Waitrose range through to its premium No. 1 range. Examples include nitrite being reduced by 60% in essential Waitrose bacon and gammon, and by 10% in its dry cure bacon and gammon in all other ranges. The updated products will…

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​​​​​​​​​​Tetra Pak introduces first-of-its-kind low energy pr​ocessing line for juice, nectar and still drinks

Stuart Mitchell

Tetra Pak has launched a new, first-of-its-kind low-energy processing line for juice, nectar and still drinks (JNSD) to take beverage processing to a new level of efficiency. Innovatively using a unique combination of Pasteurization, Filtration and UV Light technology to treat beverages in two separate streams, which are aseptically blended together into the final beverage. Instead of pasteurizing the whole volume of the product, the new production line separates out water and pasteurizes only the concentrate. Water is treated separately with Filtration and UV Light which requires a lot less…

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Global creative community calls out representation issues across the industry at LIONS Live

Stuart Mitchell

At LIONS Live, Cannes Lions and The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, have released the results of a major study that examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006 – 2019. The Bias and Inclusion in Advertising Study shows that progress for women in ads seems to have stalled, and although the representation of characters of colour has declined overall, there has been a marked improvement in screen time in the past decade. Overall,…

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ArcelorMittal Europe sets out path to net zero by 2050

Stuart Mitchell

ArcelorMittal Europe has announced details of how it plans to become carbon neutral by 2050 in its first climate action report. Building on the company’s work that has demonstrated that the steelmaking process can become carbon neutral, the report publishes details of the ground-breaking work underway to reduce emissions by 30% by 2030 before reaching net zero in 2050. The company is pioneering two breakthrough carbon-neutral routes for steelmaking: Smart Carbon, and an innovative DRI-based route. Smart Carbon is a carbon-neutral steelmaking route that leverages all clean energies – circular…

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