Month: July 2020

Hey Girls to launch its first ever period product TV advertising campaign

Stuart Mitchell

Hey Girls announces the launch of its first ever product based TV advertising campaign this month, thanks to the SME Support Scheme from Sky Media. Hey Girls is a Scottish based social enterprise on a mission to end period poverty in the UK.  Selling 100% organic, plastic free and sustainable period products on a Buy One Give One basis – with every sale match donated back to communities who need them most.  Since launching the company in 2018, Hey Girls has donated over 10 million period products to people in…

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Young Leaders Fund Launches To Provide Resources To Young People Who Helped Their Community Through The Worst Of The Covid-19 Pandemic

Stuart Mitchell

The Young Leaders Fund – a crowdfunding campaign that aims to raise £30K – has been launched by Joyclen Brodie-Mends, Manager of Concorde Youth Club in Hackney, to provide resources to young people who helped their local community through the worst of the COVID19 pandemic.  Throughout lock down young people from the Kingsmeade Estate, Hackney collaborated with food collective Made Up Kitchen to provide 1000 hot meals and 150 shopping bags a week to nourish their diverse community during the pandemic. The young people packed food, made deliveries to neighbours…

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To mask or not to mask: Mower study reveals how Americans are coping during COVID-19

Stuart Mitchell

While Americans continue to grapple with the COVID-19 pandemic, almost three in four say they wear face coverings everywhere they are required—with Northeasterners, Democrats and older generations most likely to mask up. As for sending kids back to school, 34% are comfortable doing so as long as masks are mandatory while 23% want to wait until a vaccine or treatment becomes available. These are among the results of a study of 1,020 U.S. adults conducted by independent marketing, advertising and public relations agency Mower to better understand concerns and behaviors…

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BeeLiked launches gamified fundraising platform RunnyHoney

Stuart Mitchell

Incentive and loyalty marketing experts, BeeLiked, have launched a brand new platform called RunnyHoney, aimed at helping charities and non profits raise funds through interactive games such as scratch cards, spin the wheels and quizzes.  BeeLiked, who traditionally help marketers drive revenue and engage audiences through different mediums of gamification, have launched RunnyHoney to enable charities and good causes to open up new fundraising potential and by broadening the appeal of their fundraising campaigns. With the pandemic sweeping across the globe this year, charities of all sizes who usually have…

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Grey Argentina and Itaú Bank Take to the Streets to Serve Seniors during the Pandemic

Stuart Mitchell

Grey Argentina and its client, Itaú, the largest private bank in Latin America, joined forces recently to create a revolutionary pension delivery system for its elderly clients, the most at risk during the Covid-19 crisis. Historically, Argentina has been a “cash culture” because people couldn’t rely on or trust electronic banking. When the pandemic hit, millions of retirees lined up to receive their monthly pensions, exposing themselves to the virus despite the lockdown. Their choice was stark: risk their lives to go out to the bank or stay home with…

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