Month: July 2020

Stanley Black & Decker and Discovery Education Announce 2020 Making for Good Challenge Winners

Stuart Mitchell

Stanley Black & Decker and Discovery Education announce the winners of the 2020 Making for Good Challenge. Working in teams of 2-4, high school students nationwide created 60-90 second videos outlining innovative solutions to societal or environmental needs. The annual challenge builds upon a Stanley Black & Decker and Discovery Education educational program – Innovation Generation – igniting, engaging, and empowering students to become makers through no-cost dynamic digital resources. Through real-world explorations of STEAM, Innovation Generation cultivates students’ collaboration, problem solving, and creative thinking. The winning 2020 Making for…

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George at Asda announce the launch of the UK’s first supermarket sustainably sourced school uniform

Stuart Mitchell

Leading supermarket fashion retailer George at Asda has announced that it’s launching a sustainably sourced school uniform as part of its George for Good commitment, offering customers the chance to buy recycled or sustainably sourced school clothing from one of the top four supermarkets for the first time. The majority of the range will be responsibly sourced via the Better Cotton Initiative (BCI). BCI is the largest cotton sustainability programme in the world, and together with its partners, the programme provides training on more sustainable farming practices to more than…

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Governor Cuomo Launches National “Mask Up America” Campaign Amid Ongoing COVID-19 Pandemic

Stuart Mitchell

New York Shares Message with Nation to Promote Mask Wearing and to Help Stop the Spread of the Virus to Reach as Many Americans as Possible with Vital Wear a Mask Information, New York Partnered with Producer Jane Rosenthal, Director Kathryn Bigelow and the Ad Council. With the ongoing COVID-19 pandemic spreading fast in many states across the country, Governor Andrew M. Cuomo today launched the national “Mask Up America” education and awareness campaign to urge all Americans to wear a mask while in public to help stop the spread…

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Country Time Launches Littlest Bailout Relief Fund for Kids’ Lemonade Stands

Stuart Mitchell

It’s summer and that means lemonade season, but this summer things are looking a bit dry. Lemonade stands across the country are closed due to social distancing guidelines, which are hindering the typical foot traffic neighborhood stands receive. With the economic repercussions of COVID-19, the big guys are muscling the little guys out of the way and pushing for bailout funds meant for small businesses. To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks…

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A Poor Ugandan Community Turns on the Swagger to Attract Investment by DUDE

Stuart Mitchell

Independent creative agency DUDE:London, have created a charity campaign with a difference: a hip hop music video. NGO Communities for Development – who empower people and communities to build a better future for themselves – commissioned DUDE to create a campaign for Bulambuli, a rural Ugandan community in desperate need of investment.  Competition for public donations is fierce. So, how could the Bulambuli community stand out from the crowd and get their voice heard? Firstly, DUDE, supported by PR company, Third City, wanted to create a campaign of fun and…

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