Day: 6 September 2020

Bridgestone Releases 2019-2020 Sustainability Report

Stuart Mitchell

Bridgestone Corporation has published its 2019-2020 Sustainability Report, detailing the Bridgestone Group’s new Mid-Long Term Business Strategy, as well as its efforts to contribute to the realization of a sustainable society. “Sustainability is an indispensable part of all of the Group’s activities and are core elements of our growth strategies and corporate culture,” said Bridgestone’s Global CEO and Representative Executive Officer Shuichi Ishibashi. “Recognizing this, we have kicked off initiatives to more deeply integrate sustainability strategies into our daily operations. We see tremendous business and social opportunity in co-creating new…

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Experian Sustainable Business Report 2020 Highlights Financial Recovery Solutions, Carbon Neutral Commitment

Stuart Mitchell

Experian has published its annual Sustainable Business Report 2020, outlining the Group’s commitment to social and environmental issues, as well as details of its corporate responsibility performance. The Sustainable Business Report 2020 highlights Experian’s target to reach an additional 100 million people globally by 2025 with social innovation products and services[1].This programme includes several noteworthy initiatives which are already underway including: The Recovery Portal (Limpa Nome), which has helped more than 14 million consumers in Brazil renegotiate their debts. The Prove ID-Link which has helped more than 15 million people…

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John Lewis partners with Fat Llama to test furniture rental service

Stuart Mitchell

From Monday 17 August it has been possible to enjoy a statement sofa, or a stylish desk to work from home without committing to buying it because John Lewis is partnering with the world’s largest product rental marketplace Fat Llama to offer a furniture rental service.  Attitudes to renting products which used to be bought, from music to tech and cars, have shifted dramatically and the sharing economy, led by companies like Airbnb and Uber, has seen huge growth and brought about a change in attitude to ownership. In America…

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ACLU Launches New Trump and Vote By Mail TV Ad

Stuart Mitchell

The American Civil Liberties Union launched a new six-figure television ad that highlights President Trump and administration officials who vote by mail juxtaposed with their recent attacks on the U.S. Postal Service and mail voting. The ad will run on MSNBC during the Democratic National Convention, and touts the ACLU’s work to ensure voters have access to the ballot, whether they choose to vote in-person or by mail. The ACLU has filed 20 lawsuits to protect the right to vote during the COVID-19 pandemic and has political advocacy campaigns ongoing…

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Innovative New Product for Doctor’s Surgeries Takes Marketing into COVID-19 Era

Stuart Mitchell

British businesses looking for new ways to tackle their marketing in the wake of the COVID-19 pandemic could soon connect with their local communities via hand sanitiser stations with the launch of brand new Pump It units. Designed and developed by marketing company, Pump It Marketing, the hand sanitiser stations will be located in doctors’ surgeries, health centres and medical centres around the country. The units incorporate digital signage space, which sits above the liquid dispensers, giving businesses a prime location for their marketing messages and targeted promotions. Each Pump…

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