Unilever to eliminate fossil fuels in cleaning products by 2030

Unilever, a leading manufacturer of cleaning and laundry products, today announces it will source 100% of the carbon derived from fossil fuels in its cleaning and laundry product formulations with renewable or recycled carbon. This move is set to transform the sustainability of global cleaning and laundry brands including Omo (Persil), Sunlight, Cif and Domestos. This new ambition is a core component of Unilever’s ‘Clean Future’, a ground-breaking innovation programme designed by the company’s Home Care division to fundamentally change the way that some of the world’s best known cleaning…

Read More

Dr.Vegan Launches in the UK

DR.VEGAN®, a ground-breaking new range of vegan-certified vitamins and supplements – tailored to individual dietary needs and delivered direct to consumers via a dedicated subscription-first e-commerce platform – has recently launched in the UK. DR.VEGAN® has been developed by a distinguished team of nutritionists and dietary scientists to transform the £2.2bn UK retail vitamins and supplements sector with a service built squarely on simplicity, convenience, and peace of mind – underpinned by unrivalled quality.1 For decades, nutrition-conscious buyers have been sold short by overwhelming choice, confusing information, and inconsistent quality…

Read More

CAP – Sexualised Imagery in fashion ads

The ASA/CAP have released a post called: On the road again: Sexualised Imagery in fashion ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA regularly receives complaints about the way in which women and, with lesser frequency, men are portrayed in ads and takes a firm line on those which irresponsibly sexualise or objectify people.  While these complaints can relate to advertising…

Read More

CVV Campaign encourages people to express their feelings

“Where does our silence go when we refrain from expressing our feelings?” This question is going around on social media, and expresses the motto of the new campaign created by Leo Burnett TM for the NGO CVV – Centro de Valorização da Vida (“Center for the Appreciation of Life”). Under the concept of “Silence can hide our loudest shouts,” the ads emphasize the importance of discussing our feelings in order to improve mental health. The copy on the ads is presented in the form of literary narratives, and reveals the…

Read More

McCann Worldgroup Mexico Named Agency Of The Year At IAB Awards 2020

During this year’s virtual-format event, the Interactive Advertising Bureau (IAB) named McCann Worldgroup Mexico the “2020 Agency of the Year”. MW Mexico was also recognized with the “Best in Show” award during the ceremony. Chevrolet also received the “Diversity & Inclusion” and “Marketer of the Year” awards, as a result of the collaboration between the Commonwealth and McCann creative teams. While announcing the main award of the night, Gabriel Richaud, IAB Mexico’s Managing Director, stressed the high level of effort and talent showcased by the winning agency. Luis Machorro, CEO…

Read More