Month: September 2020

UK Advertising’s Climate Action Working Group Launches Adgreen

Stuart Mitchell

The Climate Action Working Group, led by the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, a new initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of IPG, Sky, Unilever and WPP, along with the support of the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association (APA), the Association of Photographers (AOP) and Incorporated Society of British Advertisers (ISBA) who will be…

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UNESCO partners with other UN agencies to strengthen the work to counter the COVID-19 infodemic

Stuart Mitchell

Hundreds of millions of people worldwide will be better able to spot the difference between information and misinformation about COVID-19, as a result of a new co-operation within the UN system. Through combining strengths, we are rolling out a concerted push. Together, this will help to monitor misinformation, and empower people to recognize falsehoods – and at the same time, increase people’s access to accurate information. Tim Nguyen, Unit Head for High Impact Events Preparedness,WHO The co-operation is supported by a grant of $4.5m from the COVID-19 Solidarity Response Fund. The…

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National Trust launches major appeal for nature following coronavirus losses

Stuart Mitchell

The National Trust has launched #EveryoneNeedsNature – an appeal to raise awareness of how connection to nature enriches lives and how vital it is to preserve and protect nature and wildlife, and to raise funds for nature conservation. The six week campaign, which started on the 7th September, signals the start of more sustained fundraising appeals by the conservation charity, will focus on nature and wellbeing and on the universal need for nature.  It will seek donations from the public – both existing supporters and new ones who have an…

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Crisis launches sustainability campaign across London shops

Stuart Mitchell

Crisis, the national charity for homeless people, is launching a new campaign to coincide with the re-opening of its shops for the Autumn season from Monday 7th September.  ‘Change into Change’ has been created to highlight the positive social impact buying second hand, sustainable fashion can have. Crisis has nine charity shops in key locations across London all selling quality preloved goods including clothes, shoes, accessories, books and homeware. They also offer upcycled furniture that has been restored by Crisis clients who have been affected by homelessness.  Many of the shops have a cafe and serve as a community hub for people to come together.…

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HelloFresh to become first global carbon-neutral meal kit company

Stuart Mitchell

HelloFresh, the world’s leading provider of meal kits, is committing to offset 100% of its direct carbon emissions from its internal operations and offices, plus all emissions from corporate travel and delivery to customers as part of the company’s green energy and carbon reduction strategy. This will makeHelloFresh the first global carbon-neutral meal kit company. For the International Segment, HelloFresh will partner with Planetly, a climate-tech startup from Berlin and, with their expertise, invest in climate protection projects around the globe. The initiative is expected to offset over 40,000 metric…

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